Smart Marketing and a Better Career Portal Increases the Number of Drivers on Assignment by 78%!

A better job board, programmatic job advertising, blogging, and social sharing helped this commercial driver staffing firm significantly increase its driver headcount in just six months.

Client
Premium Transport Staffing
Service
Career Portal Software / Programmatic Job Advertising / Blogging / Social Pro
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Case Study at a Glance

The Challenge: 

Driver shortages and a global pandemic made it nearly impossible to fill open job orders. 

The Solution: 

Switched to Haley Marketing’s easy-to-convert career portal, used programmatic job advertising to focus marketing dollars where they would have the most impact, and created a content marketing strategy to improve website traffic. 

The Results: 

78% increase in the number of drivers on assignment, and a 52.4% increase in overall users from organic sources. 

Client Background and Challenge

Premium Transport Staffing is a full-service commercial driver staffing company that operates nationwide.  

Even before the pandemic, trucking and transportation were challenging. Due to a driver shortage, PTS couldn’t fill enough open orders. The onset of the Covid-19 pandemic increased transportation demand nationwide, compounding talent shortages and exacerbating recruiting challenges. Since PTS didn’t have a focused marketing plan or a dedicated internal team to execute it, they scattered their efforts across a variety of marketing tactics and overspent on job boards. 

The Solution

Premium Transport Staffing came to Haley Marketing for help in the middle of 2020. After evaluating the marketing tactics PTS had been using, our team created and executed a clear marketing plan, focusing efforts in four areas: 

  • Switched to Haley Marketing’s easy-to-convert career portal. 
  • Used programmatic job advertising to divide the budget into different geographic regions (Los Angeles, San Francisco, Inland Empire) and create unique recruitment budgets for each area. 
  • Posted 2 candidate-facing blogs, 1 client-facing blog, and 1 safety blog each month. 
  • Shared blogging content regularly on social media. 

The Results

Adopting Haley Marketing’s career portal, using programmatic job advertising, and sharing custom content significantly increased driver headcount and organic website traffic. 

From January 2021 to July 2021 

  • 78% increase in driver headcount in six months

From May-October 2020 to May-October 2021 

  • 52.4% increase in overall website users from organic sources 
  • 54.6% increase in new website users from organic sources 
  • 62.6% increase in overall users from Social Pro sources 
  • 60.5% increase in new users from Social Pro sources 
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