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The Challenge:
Driver shortages and a global pandemic made it nearly impossible to fill open job orders.
The Solution:
Switched to Haley Marketing’s easy-to-convert career portal, used programmatic job advertising to focus marketing dollars where they would have the most impact, and created a content marketing strategy to improve website traffic.
The Results:
78% increase in the number of drivers on assignment, and a 52.4% increase in overall users from organic sources.
Premium Transport Staffing is a full-service commercial driver staffing company that operates nationwide.
Even before the pandemic, trucking and transportation were challenging. Due to a driver shortage, PTS couldn’t fill enough open orders. The onset of the Covid-19 pandemic increased transportation demand nationwide, compounding talent shortages and exacerbating recruiting challenges. Since PTS didn’t have a focused marketing plan or a dedicated internal team to execute it, they scattered their efforts across a variety of marketing tactics and overspent on job boards.
Premium Transport Staffing came to Haley Marketing for help in the middle of 2020. After evaluating the marketing tactics PTS had been using, our team created and executed a clear marketing plan, focusing efforts in four areas:
Adopting Haley Marketing’s career portal, using programmatic job advertising, and sharing custom content significantly increased driver headcount and organic website traffic.
From January 2021 to July 2021
From May-October 2020 to May-October 2021
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