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Email Marketing Delivers Results (and Big-Time ROI!) for Availability Inc.

How do you increase staffing sales and placements – without hiring more people? Availability Inc. was looking for a simple, cost-effective way to increase the effectiveness of their sales and recruiting teams. Find out how HaleyMail, our complete content marketing system, helped this client generate new sales and make more placements.

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Case Study at a Glance

The Challenge:

Provide an easy, powerful tool to help our client stay top-of-mind with local employers and place more candidates in open positions.

The Solution:

HaleyMail’s Standard Workforce Caffeine e-newsletter provides a fully automated, complete content marketing solution to generate sales and make more placements.

The Results:

Within just a few months of launching, our client landed a new contract and made two additional placements.

“Is email marketing really worth it?”:

We get this question a lot. And the answer is always undoubtedly YES!

The reason is simple: As always, email marketing continues to drive the highest return on investment of any marketing outlet – a reported $38 earned for every $1 spent. But you want to see solid evidence.

Check out the ROI HaleyMail provided for this client:

Client Background and Challenges

Since 1964, Availability Inc. has provided office staffing solutions to companies large and small throughout the Greater St. Louis Area. Their President, Lee Hamel, was looking for a simple, cost-effective way to increase the effectiveness of their sales and recruiting teams – keeping their company top-of-mind and driving more placements.

The Solution

After learning more about Availability Inc.’s client base and the types of decision-makers they target, we recommended our Standard Workforce Caffeine e-newsletter. A complete content marketing system, HaleyMail helped our client:

  • Stay top-of-mind with clients and prospects.
  • Position themselves as staffing and HR experts.
  • Provide their sales people with new reasons to follow up EVERY MONTH.
  • Add value for employers and nurture relationships.

Here are a few of their program’s features:

HaleyMail Standard: A Complete Content Marketing Solution

The Results

Just a few months into their program, they saw some impressive results. They gained a new contract, and they made two placements. Both were a direct result from the monthly emails we sent on their behalf!

With HaleyMail, Availability Inc. was able to stay top-of-mind with their clients and serve their needs as soon as they arrived. They beat competitors to their clients’ inboxes, and made money as a result.

In our client’s words:

We are very happy with the results we’ve received from our HaleyMail program. Seeing a nice return on our investment makes it easy to justify spending our money on a marketing initiative!”

Lee Hamel, President at Availability, Inc.

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