Email Marketing Is More Than “Just a Newsletter”

Client
Vector Technical, Inc.
Service
Social Pro + Social Media

Haley Marketing team turned long-standing client’s social media accounts into real marketing machines that drive traffic to their website.

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Case Study at a Glance

The Challenge:

Turn our long-standing client’s social media accounts into real marketing machines that drive traffic to their website.

The Solution:

Share monthly HaleyMail newsletter content across their social media accounts to increase website visits.

The Results:

Massive gains in website traffic from social media pages:

  • 182% increase in traffic from Facebook
  • 1,200% increase in traffic from LinkedIn
  • 1,800% increase in traffic from Twitter
  • 223% increase in overall referrals from social media sites

Client Background and Challenge

Vector Technical, Inc. has been a HaleyMail client for over a decade. When looking at sources for their website traffic, they noticed one glaring hole: social media. Specifically, they were getting very little traffic from Facebook, Twitter and LinkedIn. They knew they were missing huge opportunities to drive employers and job seekers to their website, so they asked our team for help.

The Solution

Luckily, Vector Technical had been a HaleyMail client for over a decade. Sure, at its core, HaleyMail is a monthly client and candidate newsletter, but it’s much more than that. Each month our clients are presented with three to four pieces of new content they can not only use in their newsletter, but also add to their blog, post on Twitter and Facebook, and use as discussion starters in LinkedIn groups.

HaleyMail already provided Vector Technical with amazing content to share on social, so the solution was simple:

Share the existing content from their email newsletter on their social media platforms.

There was no extra time needed each month to create new content because everything was already a part of their HaleyMail program! Along with the monthly newsletter content, they also shared content from their Staffing and Candidate Resource Centers. Part of the HaleyMail program, these Resource Centers are huge libraries of content related to hiring, staffing, HR issues, tools, work/life balance and career advancement.

The Results

Did sharing content on social drive more traffic to their website?

Absolutely! When comparing January – March traffic year-over-year, Vector Technical saw massive gains in traffic from their social media pages:

  • 182% increase in traffic from Facebook
  • 1,200% increase in traffic from LinkedIn
  • 1,800% increase in traffic from Twitter
  • 223% increase in overall referrals from social media sites
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