My clients who have the most success with their blogging and social media programs know what they’re good at, which means they know who to target, but more importantly, who not to target. Spreading your marketing efforts too thin to incorporate “everyone” will leave you without resources to focus on the target market that is… Continue reading
Kaizen. If you’ve been following marketing blogs these past few months, you’ve heard the term. For those of you who haven’t yet, here’s a quick summary from the Wikipedia article: “Kaizen (改善), is the Japanese word for ‘continual improvement’.” Source: https://en.wikipedia.org/wiki/Kaizen What does this mean for your company? For a lot of you, you’re already… Continue reading
In one of our recent sales calls our team was asked the question: “Do you see many job seekers reading articles and other information frequently enough to benefit from the time it takes to keep the blog updated?” The short, and immediate, answer was “YES!” But, here is why it makes so much sense: Job seekers… Continue reading
Sports car racing recently taught me an important lesson about why I am not living my life correctly. Honestly. I was watching a Formula 1 race, which is about eight races into the start of the 2017 season. These teams have yearly budgets of 450+ million Euros to spend on development. They use this money… Continue reading
Think about some of the biggest brands in the world: picture their logos… then think about what they make you want to do. Does seeing the Coca-Cola logo make you thirsty for a cold beverage? Does the Nike logo make you think about working out? Does the Southwest Airlines logo inspire you to book a… Continue reading
Has it been a while since you last took a vacation? Maybe some of the following signs sound familiar! Last time you took a trip, Julie McCoy was your cruise director. (Or for the younger set, last time you took a trip, your favorite ride was Toad’s Wild Ride.) Your co-workers and clients make you… Continue reading
Let’s face it, we all get hangry (hungry + angry = hangry). It’s times like these that hanger can make your team less focused, less productive and more irritable. Though hanger isn’t an actual diagnosable condition, it can affect your business flow. In the fast-paced world of staffing, you can’t afford to have your team… Continue reading
Forms on your website can be a powerful tool to capture leads. Here are 5 tips to consider to ensure your web forms are performing at their highest potential.
Many staffing firms are happy to see a nice spike in website traffic. After all, if you get more people to your website you should get more applications. You should see more online form submissions. You should get more interest from employers. Right? Well, that all depends on whether you attract the RIGHT people from… Continue reading
I was six months out of college and quickly reaching the edge of the whirling black hole known as student loan debt. My inbox was flooded with emails that stated the usual “Thank you for your application. We were impressed with your skills but decided to move forward with another candidate at this time.” In… Continue reading
Along with the ever-rising popularity of social media comes a new field of competition for consumer attention. It is predicted that by 2020 video content will make up as much as 80 percent of all internet traffic. How can you utilize each platform for optimal video marketing? Facebook Facebook has long been the top… Continue reading
Imagine if you came to your office in the morning ready for a big day of interviews, client calls and an open recruiting event — but only ten people called or walked through your front door all day. Then the next day there were only seven visitors and the following day only two people came… Continue reading
Business ethics generally dictate that once you have done business with someone in the past – placed a candidate, filled a temporary position, helped offload payrolling duties – they are, and always will be, your client. And they’re happy to receive emails, calls and information from your staffing business in the future. However, Canada’s Anti-Spam… Continue reading
Everyone has a bad day, bad week, bad month and sometimes even a bad year. Factors outside of our control make an impact on our personal lives and professional lives. As much as we try to keep them isolated, it’s impossible, because we are humans. What does this have to do with your marketing? Stay… Continue reading
Friday, June 2, was National Donut Day. I picked up donuts for my office and luckily, I called the night before, because there was a 30-minute wait just to get to the counter at Paula’s Donuts, arguably the best donuts in Western New York. Even a local news station was covering that Paula’s location! Being… Continue reading
You may be familiar with the policy where UPS saved millions of dollars by essentially eliminating the left-hand turn for their truck drivers. While this often means they’re not taking the shortest or most direct route, the decision has saved fuel, reduced waiting time and reduced the chances of accidents. According to CNN, the results… Continue reading
