These are just a few of the topics discussed around the water cooler (yes, we have one), on Slack and in the Haley Marketing Group Cafe the week ending Friday, December 1, 2017 What We’ve Been Talking About This article from Recruitics, 10 Recruitment Marketing Trends to Watch in 2018, offers valuable insights that make… Continue reading
In 2015, I wrote a blog post giving my opinion on the significance of Net Neutrality. Here we are again in 2017, looking at this decision again, and I’d like to elaborate in greater detail about how this matter might directly affect the staffing and recruiting industry. ISP’s (internet service providers) will be able to… Continue reading
Now, wait. Before you start asking why you get an invoice from Haley Marketing, I don’t mean that there is no cost to a marketing program. (I know, semantics.) What I’m saying is that a good marketing program provides enough return on investment that you make back not only what you’re spending … but more!… Continue reading
Walt Disney has ruined me. Earlier this year, my family made a trip to Walt Disney World and had a magical time at the “Happiest Place on Earth.” Everything you hear about Disney is 100 percent true. The characters and staff treat you and your family (specifically a three-year-old daughter who loves princesses) as nicely… Continue reading
Ok, maybe I’m biased because I work so closely with our email marketing clients, but when I hear people say “email marketing doesn’t work” I get very offended. If email marketing didn’t work then why do we get so many emails every day? I know it’s easy for me to say but it’s best illustrated… Continue reading
People often put a lot of time and energy into writing blogs. They research the topic, choose just the right words, and make sure their categories and tags are on point. But all too often, images are an afterthought. They’ll throw any old stock photo in there or worse – skip the image entirely. Bad… Continue reading
I fell in love with studying Philosophy in school after I took an intro class, where we spent our time writing definitions for things. Seems simple enough, until the TA showed us exactly how many false assumptions we were under with every word we chose! There are a lot of definitions of marketing out there,… Continue reading
As you may have heard, Haley Marketing Group recently launched a podcast. Secrets of Staffing Success is hosted in-house by our broadcasting guru Todd Lewandowski. In his first episode, he interviews Jenifer Lambert of Terra Staffing Group. Jenifer and Todd discuss her firm’s strategies for success and what it takes to set yourself apart in… Continue reading
There have been some pretty great perks to working at Haley Marketing Group. We have an active Wellness Committee, two volleyball teams participating in a local league, various after-work (and during work!) activities as team-building events. However, one of the most enjoyable perks isn’t any of those! Within the first year of being hired at… Continue reading
Over the past few years, there has been an emphasis on minimalism. On analyzing your life to examine what adds to your happiness and success and what weighs you down. If you have read Leo Babauta’s Zen Habits blog or picked up Marie Condon’s The Life Changing Magic of Tidying up, you’ve probably learned a… Continue reading
My clients who have the most success with their blogging and social media programs know what they’re good at, which means they know who to target, but more importantly, who not to target. Spreading your marketing efforts too thin to incorporate “everyone” will leave you without resources to focus on the target market that is… Continue reading
Kaizen. If you’ve been following marketing blogs these past few months, you’ve heard the term. For those of you who haven’t yet, here’s a quick summary from the Wikipedia article: “Kaizen (改善), is the Japanese word for ‘continual improvement’.” Source: https://en.wikipedia.org/wiki/Kaizen What does this mean for your company? For a lot of you, you’re already… Continue reading
In one of our recent sales calls our team was asked the question: “Do you see many job seekers reading articles and other information frequently enough to benefit from the time it takes to keep the blog updated?” The short, and immediate, answer was “YES!” But, here is why it makes so much sense: Job seekers… Continue reading
Sports car racing recently taught me an important lesson about why I am not living my life correctly. Honestly. I was watching a Formula 1 race, which is about eight races into the start of the 2017 season. These teams have yearly budgets of 450+ million Euros to spend on development. They use this money… Continue reading
Think about some of the biggest brands in the world: picture their logos… then think about what they make you want to do. Does seeing the Coca-Cola logo make you thirsty for a cold beverage? Does the Nike logo make you think about working out? Does the Southwest Airlines logo inspire you to book a… Continue reading
Has it been a while since you last took a vacation? Maybe some of the following signs sound familiar! Last time you took a trip, Julie McCoy was your cruise director. (Or for the younger set, last time you took a trip, your favorite ride was Toad’s Wild Ride.) Your co-workers and clients make you… Continue reading
