We often discuss core messaging as part of our website-building process, but I believe it is critical to examine and establish your core messaging not only as it relates to a website project, but to run a smooth and efficient operation. Communicating your core message needs to happen – and be clear both for your… Continue reading
“Our job is not to create content. Our job is to change the world of the people who consume it.” – Andrea Fryrear, The Agile Marketer Unlike many forms of media and marketing, content marketing is, fundamentally, NOT about you or your business. I know it’s hard, we all like seeing our name and brand… Continue reading
We’re at the halfway point of 2018. Are you on track to reach the goals you set for your staffing firm for the year? • Is your revenue on pace to reach projected numbers? • Do you have enough qualified candidates in your pipeline to fill your clients’ open positions? • Is your client acquisition… Continue reading
If your staffing or recruiting company has installed a Google Analytics tracking code on your website, you should have access to their free analytics service designed to help you process, organize and evaluate your site’s data. This free tool has a lot to offer, and is one of the most valuable ways to optimize your… Continue reading
Are you thinking, “how can that be possible?” Well start your watch, and let’s go! Take a look at this formula: R – E = P And now are you wondering, “what does that formula mean?” It’s simple! Revenue – Expenses = Profit But now you ask, “what can I do with that… Continue reading
By now, I’m sure all of you have seen, or at least heard of “Stranger Things.” If not, it is an awesome sci-fi story about friendship and a coming-of-age that takes place in the ‘80s. There are monsters, teenage heartbreak, and puns that would give John Hughes a run for his money. Although the show… Continue reading
A Lesson from Bullhorn Engage Last week, I had the privilege of attending Bullhorn Engage. What was once a user’s group meeting has evolved into one of the premier events in the staffing industry. Sure, it’s a place to learn about Bullhorn’s new technology, but it’s also become a forum to get inspired by world-class… Continue reading
In one of our recent episodes of our Secrets of Staffing Success podcast, Leigh Ann Pagnard talked about the importance of doing mid-year assessments: “Look at your systems and say what’s easy and what’s hard and what should we do about it while we have the money.” Hard to believe but the year is half… Continue reading
Many times, we face the question: Can’t I just purchase a list of business owners/HR pros in our area who would be good candidates for email marketing? The answer is: No. A hard no. Like, omg, no, you really cannot do that. Not only could that list be a total bust, but you could land… Continue reading
White or wheat? It would be great if choosing the right website partner for your staffing or recruiting firm was as simple as choosing the type of roll you want your sub made on. It would be great; but decisions about your website are rarely that simple. Most marketing firms do an excellent job selling… Continue reading
We’ve all had them. A terrible customer service experience that left us fuming. After a three-day battle with an internet company, I have a few lessons in my back pocket that may benefit the staffing and recruiting industry. While you never want to deal with an upset client, candidate or customer, these tips will help… Continue reading
We know hashtags are essential for growing your audience on Instagram. If you don’t use hashtags, you’re only speaking to your unique (and probably small) audience, rather than to an entire network of users who may be searching popular hashtags. Hashtags can be tricky though! While it’s tempting to use hashtags you know will bring… Continue reading
Cinderella. March Madness. The biggest upset in the history of college basketball. Return on investment? Stay with me here. A lot of people across the country never heard of the University of Maryland Baltimore County before they defeated No. 1 Virginia on Friday night and became the first No. 16 seed to ever win a… Continue reading
Content is king. You’ve heard that before. But once you’ve put the effort into creating content what can you do with it? This week the team at Haley Marketing Group is leading my example. Here’s how we get the most out of our content by sharing it across platforms. Instagram. Any visual content you create… Continue reading
While many marketing trends will shape the outcome of your 2018 efforts, one of the biggest trends for email marketing is personalization. What Is Personalization, and Why Does It Matter? Personalization is targeting not only the email, but its content, to the reader. For staffing and recruiting agencies, this can offer a lot of opportunities…. Continue reading
We’ve been talking video this week at Haley Marketing Group. The team is always exploring ways to increase how we use it ourselves for training, marketing and education. We also regularly share ideas on how staffing firms can use video to capture the attention of their clients and candidates. In her Ask Haley Blog, Digital… Continue reading
