Category: Marketing Tips
Facebook Ad Text Rules: 5 Do’s & Don’ts for Staffing Companies
Facebook Ad Text Do’s & Don’ts Using paid efforts on Facebook is a great way to drive engagement with your staffing company’s social media content, but before you spend any of your marketing dollars on boosted or promoted content, it’s important to understand Facebook’s strict ad text rules. In a nutshell, if there’s too much… Continue reading
Stop Making It So Hard for Prospects to Contact You
…or how to earn more revenue without really trying. Everything we do for our clients at Haley Marketing – from building some pretty stellar websites and writing informative blog posts to managing our clients’ social media presence and sending out eye-catching newsletters (and more!) – is designed to do one thing: bring prospects to you… Continue reading
Recruiting Hack #2: Plug the Leaks in Your Funnel
Increase Job Applications by Up to 90% What percentage of visitors to your website are job seekers? Of those, what percent complete a job application and get placed by your staffing company? In a tight labor market, you can’t afford to lose talent—and you have to be proactive about placing every qualified candidate as quickly… Continue reading
Five Takeaways from an “Ask Me Anything” on Digital Marketing
participate in an “Ask Me Anything” on amafeed.com. The randomness of this email seemed like a scam, but after doing some quick research on Google and Twitter, everything looked legit. The process was quite simple. I created a topic, “SMART Goals – How Do You Create Them for Your Business” and then set the schedule… Continue reading
How to Choose Your Logo Colors
Pick Only 2-3 Colors When developing color schemes for a corporate identity, typically work with two colors. This is for both design simplicity and cost. The color format used in our designs is also the predominant one used by the printing industry. It is called the Pantone Matching System (PMS) and includes over 1,000 predefined… Continue reading
Marketing Lessons From Taylor Swift’s Reputation Stadium Tour
On August 3, I had the absolute pleasure of seeing Taylor Swift perform live in Toronto for her Reputation Stadium Tour. The whole experience was incredible, and the steps taken to ensure all fans had a great experience did not go unnoticed. The marketing was awesome and had my gears turning to turn my experiences… Continue reading
Does Social Sharing Seem Daunting? Not Anymore!
So, you’ve decided you want to share more content on your social media platforms, but where the heck do you start? It can seem overwhelming at first when you decide to make an effort on social media, especially when it comes to what you should be sharing. But taking a couple hours out of your… Continue reading
Assume You’re the 20th Caller – Cold Calls for Staffing
The most difficult part of making cold calls is actually picking up the phone and doing it. But staffing firms are doing a great job overall at getting their sales people to roll up their sleeves, smile and dial. So why are most not leveraging their salesperson’s willingness to make the call, by enabling them… Continue reading
Want More Candidate Applications? This One Change Increased Job Board Traffic By 37.97% and Doubled Applications
Record-low unemployment rates. Hard-to-fill job orders. Not a great combination for staffing and recruiting firms. If you can’t get applications, you can’t fill job orders, and you can’t turn a profit. While some staffing companies just throw more and more money into recruiting efforts – other smart companies have taken a step back. Before throwing more… Continue reading
Ouch. That hurts. A personal story about managing a bad review.
I just got slammed on Glassdoor…and I’m happy about it. Okay, happy isn’t the right adjective. But let me explain… A couple of weeks ago, Glassdoor informed me that Haley Marketing had a new review. And this one was a doozy. One star. Accusing me and my business partner (who also happens to be my… Continue reading
Book Review: High-Velocity Hiring
Looking for a smarter, faster, more accurate way to hire? Scott Wintrip shows you the way in High-Velocity Hiring: How to Hire Top Talent in an Instant. In this book, hiring guru Wintrip teaches you how to turn on the talent tap and keep it flowing. He advises on: Taking emotion out of the process… Continue reading
Captivate Your Users with Authentic Imagery
Captivate Your Users with Authentic Imagery Stock photography trends are continuously changing. When we once used very posed and cliche images, we now search for authenticity. Users want to feel connected to your business, this helps build trust. Let’s take a look at characteristics to look for when choosing authentic imagery for your website. Relatable… Continue reading
Staffing Industry Exec Forum (my notes)
7 Rapid Fire Marketing Ideas At the 2018 Staffing Industry Executive Forum, Jon Osborne asked me to be part of a panel discussion where to present 28 tactical ideas a staffing company could implement to improve sales, recruiting or operations. Since this was a one-hour break-out session, each of us had just 90-seconds per idea…. Continue reading
Recruiting Hack #1: Stealing Talent (ethically)
3 Strategies to Fill Job Orders Faster How are you filling all your open job orders right now? Posting more job ads? Increasing your spend on Indeed and other pay-per-click sites? Desperately posting jobs on social media? With unemployment at record low levels, these all too common tactics are likely to produce few, if any,… Continue reading
Creative Ideas for Recruiting in a Tight Talent Market
Staffing industry veterans knowthere are peaks and valleys in demand for talent. Sometimes there are more candidates than jobs, other times — like right now — there are more jobs than candidates. In the United States, the unemployment rate has been below 6% since 2014, presently, it’s hovering near 4 %. That’s great news for… Continue reading
