What is smart marketing? Is it quippy copy and engaging graphics? Is it a cutting-edge website and snappy social media? Those are elements of marketing, but truly smart marketing is all about strategy. Your staffing business is unique and to generating real ROI requires strategies and tactics aligned with your staffing companies goals, strengths and… Continue reading
One of the biggest issues is getting candidates. But do you REALLY want more candidates? I suspect that what you’re after is QUALIFIED candidates. Perhaps candidates that are either looking for something new – or how about candidates that don’t yet know they really want the position you are looking to fill? OK, so are… Continue reading
The ability to write tight copy separates good copywriters from effective copywriters. Clean, easy-to-follow copy is powerful because it gives the reader the specific information they need and want. When you’re fighting for attention in the digital space, every second counts and unnecessary words will sap all the power from your copy. Start tightening your… Continue reading
“Don’t call it a comeback, I’ve been here for years.” People of a certain age will recognize this nugget from James Todd Smith, better known as LL Cool J. But it doesn’t just apply to a rapper’s career trajectory. It also applies to the resurgence of direct mail marketing as a tool for building connections…. Continue reading
Snapchat is much more than a platform used to take selfies. Here are some stats to put this into perspective: There are over 300 million monthly active users. 187 million people actively use Snapchat daily. 18% of U.S. social media users are using Snapchat. 45% of Snapchat users are aged between 18-24. With stats like… Continue reading
Despite what you may have heard, reports of the death of direct marketing have been greatly exaggerated. It might be surprising to learn that direct mail is actually in the midst of an epic comeback but the digital space has become so crowded and noisy that marketers are turning to this old-school approach as a… Continue reading
I used to just crastinate… then I went pro! I have always left things to do at the last possible minute. Back to school shopping, holiday shopping (reminder – start your lists soon!) coming up with meal plans for the week, writing a paper in college, starting an exercise program – even writing a blog… Continue reading
Last week Cards against Humanity issued a call for contributing writers through social media. “Interesting,” I thought. Even more interesting — the number of people who tagged me in the social media posts. Clearly, I had a personal brand whether I knew it or not. We won’t go into whether or not being known for… Continue reading
…and it’s not all about hipster hats and macrobreweries. A common request that we get at Haley Marketing when we are writing copy or choosing imagery for a staffing website is, “I want my site to appeal to millennials”. I could end this blog post right now by telling you that if your recruiting website… Continue reading
If you’re here, then you’re a fan of our content or you’ve seen us on social media! Either way, we hope you’re excited to get started on your marketing journey (or to continue building upon your past successes) to help boost your company’s fill rates or client sales. When marketing is going great, it’s phenomenal,… Continue reading
The good thing about using email marketing is that there are several easy and effective techniques you can use to measure your success. E-mail Marketing The great thing about e-mail marketing is that most e-mail marketing tools come with built in reporting features that allow you to measure the effectiveness of the campaign. Here are… Continue reading
What is ghosting? Originating in the dating world, the term ‘ghosting” refers to the practice of ending a relationship by just ceasing communication without explanation. Not the kindest way to go about it. The word ghosting is now being used by some to describe similar behavior in the employment world where hiring managers, recruiters and… Continue reading
Owning a company at the top of the Inc. 5000 is a dream that many of us want to achieve. Well, maybe not that specific metric, but we all want to have a successful company that rises up to deserve recognition. To do this, we sit at our desks each day working for someone else… Continue reading
I’m often asked where the best place to spend money on social paid advertising is – LinkedIn or Facebook? And I’m grateful for the chance to address it, because it’s no surprise that many staffing and recruiting firms intuitively think that LinkedIn must be the winner. They often think this for a few common and… Continue reading
Assessing the return from a sales-oriented mail campaign can be relatively easy. Just add up the costs of producing the campaign and compare it to the sales generated. Coded response forms, PURLs, landing pages, and keyed phone numbers can be used to measure the exact response to a specific direct mail campaign. Direct Mail Campaigns… Continue reading
From direct mail, to email, to your website, there are several easy and effective techniques you can use to measure your success. If you could take $1,000 and invest it for 60 days and get back $2,000, would you? What if you could get back $10,000? Or $50,000? Of course you would–it’s a no brainer!… Continue reading
