Don’t call it a comeback. They’ve been here for years! Over 25 years ago, Denso engineer Hara Masahiro invented the Quick Response (QR) code to solve a growing limitation of the traditional vertical line barcode. The traditional UPC barcode can store only about 20-25 characters. This is great for product identification and tracking sales in a retail environment. However, by comparison, the QR code can store… Continue reading
The newest buzzword in the marketing community is employee advocacy. The term may be new, but the concept is tried and true, updated for the digital age. What is Employee Advocacy? The definition of employee advocacy is simply the promotion of your company by the people who work for it. This happens all the time… Continue reading
One of the most common questions I get when talking with potential clients is “why should I work with Haley Marketing?” While there are a number of solid answers to this question the one that I always point to is “you’ll have access to 50+ marketing experts”. No matter what product or level of service… Continue reading
What marketing should staffing firms be using to drive sales and qualified applications during these strange times? I recently sat down with Haley Marketing’s Founder and CEO, David Searns, to discuss this very topic, because it’s one that’s been dominating our client conversations over the past several months. Here’s a transcript of our conversation, which… Continue reading
Visibility for a staffing firm is essential to success. If you don’t appear in searches, you are missing out on potential business. The natural first instinct is to want to rank for as many keywords as possible. While that is not necessarily the worst thing in the world, you want to be ranking for keywords… Continue reading
Content marketing is the backbone of your marketing strategy. No one is interested in seeing your pricing matrix or service options when they’re looking for the answer to a basic question – they’ll probably end up frustrated and bounce from your website. However, a lead who finds a clear, comprehensive answer to their question or… Continue reading
At Haley Marketing, we luckily have access to a lot of data. We manage online advertising campaigns across Facebook and Google while also owning proprietary job board software. Back at the start of April when the pandemic really made an impact on the United States, we looked at Facebook, Google and Job Boards trends in… Continue reading
We all know the design and functionality of a website is key to the bottom line of any business in the staffing and recruiting industry. But, with an historic unemployment rate, candidates afraid to return to work, and an unemployment bonus that leaves some people less motivated to return to the job, how can you… Continue reading
As the head of sales for Mamu Media, I’ve been doing a lot of reading about the best ways to sell in our current environment. Many people seem to be wondering, “Is now a good time to be actively prospecting and selling?” My response? Of course, now is a good time to be selling. If… Continue reading
States are coming back online. Our economy is restarting. But we’re not likely to be headed back to “business as usual.” No, we are headed into a “new normal,” and your success will rely on a mix of hard work, creative thinking and maybe even a little reimagining of the value your staffing company can… Continue reading
Okay, I am probably too old to be as big of a Harry Potter geek as I am, but my kids were such Harry Potter junkies that I caught the bug. And as I thought about writing this post, this quote was the first that came to mind. While we are not facing down an… Continue reading
More clients and candidates will visit your website in one year than you will talk to in a lifetime. Thousands will visit to find jobs, learn about your services, and see what you’re all about. Here is how to ensure your website will pass the test, and not increase your home page bounce rate. So,… Continue reading
Does Just Being There Make A Difference? For one staffing company, it did. The pandemic and resulting economic crisis left tens of millions suddenly out of work. This staffing company wanted to let candidates know they were open, available to help and thankful to frontline workers. This is how that simple message generated an impressive… Continue reading
Reopening for Business A Checklist for Staffing Firms I’m writing this on Monday, April 24. Last week, Georgia, South Carolina and Tennessee began to reopen. Oklahoma, Alaska and Texas were close behind, and in the coming weeks, all of America will begin to get back to business (check out this site for an interactive list… Continue reading
Williamsville, NY — Haley Marketing, the largest website development, social and content marketing firm serving the temporary staffing and executive recruiting industries, is pleased to announce the launch of their COVID-19 Recovery Resources page for staffing and recruiting firms. Packed with free business strategy and marketing ideas, as well as new low-cost marketing services, the… Continue reading
The coronavirus has had a tremendous impact on our economy. To help staffing firms like yours navigate these uncharted waters, we’re revisiting some of our top blog posts from before and during the Great Recession. While some of the marketing advice has become a bit dated, most is highly relevant as you look to craft… Continue reading
