So, you have a lot of content on hand that’s ready to share. FANTASTIC! Likely you are communicating how your services meet the needs of your customers in our everchanging landscape. First, it’s a good idea to plan what you’re sharing into different content types and then into different phases of the funnel. What you… Continue reading
Whether you are a new graduate or a late-career professional, navigating the current job market can be intimidating. With massive layoffs and unprecedented unemployment rates, the economic downturn has left millions in search of new professional opportunities. If you find yourself struggling to differentiate from the masses, here are 3 tips to help you stand… Continue reading
The coronavirus pandemic and the resulting recession have affected businesses in a multitude of ways. Some staffing companies saw a dramatic drop in business. Others had to shift to new industries. Still others are overwhelmed with job orders they can’t fill. Almost all staffing firms are looking for places to cut costs — to minimize… Continue reading
When writing copy for a website, brochure, sell sheet, blog post, etc. here are some tips: WIIFM? Most people’s initial thought is to write about themselves/their company…they should write thinking about their audience first. What does the audience want? As they read your material, they are reading to find out what will benefit them (i.e…. Continue reading
While print marketing isn’t as popular as it used to be, it’s far from dead – less saturation in the market gives you the perfect opportunity to stand out and stay top-of-mind! I recently published this post for Mamu Media, in which I break down the facts surrounding the status of print marketing. Here’s what… Continue reading
Why do you need a website for your staffing firm? What should it look like? Should it be a sales tool? Should it be merely informational? Does it need a job board? Different staffing companies have different ideas about how their website should look and function – or wonder why they even need a website… Continue reading
Don’t call it a comeback. They’ve been here for years! Over 25 years ago, Denso engineer Hara Masahiro invented the Quick Response (QR) code to solve a growing limitation of the traditional vertical line barcode. The traditional UPC barcode can store only about 20-25 characters. This is great for product identification and tracking sales in a retail environment. However, by comparison, the QR code can store… Continue reading
The newest buzzword in the marketing community is employee advocacy. The term may be new, but the concept is tried and true, updated for the digital age. What is Employee Advocacy? The definition of employee advocacy is simply the promotion of your company by the people who work for it. This happens all the time… Continue reading
One of the most common questions I get when talking with potential clients is “why should I work with Haley Marketing?” While there are a number of solid answers to this question the one that I always point to is “you’ll have access to 50+ marketing experts”. No matter what product or level of service… Continue reading
What marketing should staffing firms be using to drive sales and qualified applications during these strange times? I recently sat down with Haley Marketing’s Founder and CEO, David Searns, to discuss this very topic, because it’s one that’s been dominating our client conversations over the past several months. Here’s a transcript of our conversation, which… Continue reading
Visibility for a staffing firm is essential to success. If you don’t appear in searches, you are missing out on potential business. The natural first instinct is to want to rank for as many keywords as possible. While that is not necessarily the worst thing in the world, you want to be ranking for keywords… Continue reading
Content marketing is the backbone of your marketing strategy. No one is interested in seeing your pricing matrix or service options when they’re looking for the answer to a basic question – they’ll probably end up frustrated and bounce from your website. However, a lead who finds a clear, comprehensive answer to their question or… Continue reading
At Haley Marketing, we luckily have access to a lot of data. We manage online advertising campaigns across Facebook and Google while also owning proprietary job board software. Back at the start of April when the pandemic really made an impact on the United States, we looked at Facebook, Google and Job Boards trends in… Continue reading
We all know the design and functionality of a website is key to the bottom line of any business in the staffing and recruiting industry. But, with an historic unemployment rate, candidates afraid to return to work, and an unemployment bonus that leaves some people less motivated to return to the job, how can you… Continue reading
As the head of sales for Mamu Media, I’ve been doing a lot of reading about the best ways to sell in our current environment. Many people seem to be wondering, “Is now a good time to be actively prospecting and selling?” My response? Of course, now is a good time to be selling. If… Continue reading
States are coming back online. Our economy is restarting. But we’re not likely to be headed back to “business as usual.” No, we are headed into a “new normal,” and your success will rely on a mix of hard work, creative thinking and maybe even a little reimagining of the value your staffing company can… Continue reading
