Value can mean very different things to different people. If you are making value one of your key differentiators, be sure to clarify how you define value. Few staffing firms want to differentiate on price, but most will claim to offer greater value than the competition. So, if value is part of your differentiation, do… Continue reading
3 Ways To Tell If Your Site Is Out Of Date More clients and candidates will visit your website in one year than you will talk to in a lifetime. Here are a few tips for how to know if it’s time for a website refresh: 1) Does It Work? When you’re on your computer… Continue reading
This series is all about creating certainty – in sales, recruiting, and cash flow. You need to build a sales and recruiting engine that powers your company, enables your salespeople and recruiters to achieve greater results (without incessant cold calling), and strengthens your business so that you thrive in the months and years to come. … Continue reading
Q: The following question was recently posted in ASA Central from the CEO of a staffing company in California who has been struggling to generate job orders: How do I get more people to buy staffing services? A: Develop a solid sales and marketing strategy, and combine it with a repeatable sales process. Find out… Continue reading
Confession: I’m over this year. Coronavirus. Lockdowns. Record unemployment. A global recession. Fires. Floods. Oh yeah, and it’s an election year. But we’re here now. While we can’t change reality, we can absolutely change how we see things and how we deal with challenge. This series is all about creating certainty – in sales, recruiting,… Continue reading
To be honest, I’ve had enough of 2020. Coronavirus. Lockdowns. Record unemployment. A global recession. Fires. Floods. Oh yeah, and it’s an election year. But we’re here now. While we can’t change reality, we can absolutely change how we see things and how we deal with challenge. This series is all about creating certainty –… Continue reading
I think this year has pushed all of us to our limits. Coronavirus. Lockdowns. Record unemployment. A global recession. Fires. Floods. Oh yeah, and it’s an election year. But we’re here now. While we can’t change reality, we can absolutely change how we see things and how we deal with challenge. This series is all… Continue reading
“Print is too expensive.” “You can’t track the effectiveness of print marketing.” “Print is outdated… no one reads printed materials these days.” You’ve more than likely heard one of these phrases recently. So, why print? Because the world is inundated with digital content. There’s an almost unimaginable amount of digital content created daily – more… Continue reading
Confession: I’ve had enough of this year. Enough of the news. Enough of social media. Enough negativity in our lives. I think this year has pushed all of us to our limits. Coronavirus. Lockdowns. Record unemployment. A global recession. Fires. Floods. Oh yeah, and it’s an election year. My biggest hope for 2020… is that… Continue reading
Content Is Data.* Likes and feels are nice but they should be guided by analytics. Your content marketing strategy should engage audiences in many different ways. To effectively do this, you need to know how your content is working. to know, follow these four steps: 1. Monitor. 2. Track. 3. Tweak. 4. Repeat. Find patterns… Continue reading
If you don’t have a world-class website that follows best practices, then you’re probably losing candidates, clients, and money. Here are 3 tips for improving the ROI for your website: 1) Forms Are you missing opportunities to convert visitors? An easy way to gather leads is to have forms on your website. The shorter the… Continue reading
So, you have a lot of content on hand that’s ready to share. FANTASTIC! Likely you are communicating how your services meet the needs of your customers in our everchanging landscape. First, it’s a good idea to plan what you’re sharing into different content types and then into different phases of the funnel. What you… Continue reading
Whether you are a new graduate or a late-career professional, navigating the current job market can be intimidating. With massive layoffs and unprecedented unemployment rates, the economic downturn has left millions in search of new professional opportunities. If you find yourself struggling to differentiate from the masses, here are 3 tips to help you stand… Continue reading
The coronavirus pandemic and the resulting recession have affected businesses in a multitude of ways. Some staffing companies saw a dramatic drop in business. Others had to shift to new industries. Still others are overwhelmed with job orders they can’t fill. Almost all staffing firms are looking for places to cut costs — to minimize… Continue reading
When writing copy for a website, brochure, sell sheet, blog post, etc. here are some tips: WIIFM? Most people’s initial thought is to write about themselves/their company…they should write thinking about their audience first. What does the audience want? As they read your material, they are reading to find out what will benefit them (i.e…. Continue reading
While print marketing isn’t as popular as it used to be, it’s far from dead – less saturation in the market gives you the perfect opportunity to stand out and stay top-of-mind! I recently published this post for Mamu Media, in which I break down the facts surrounding the status of print marketing. Here’s what… Continue reading
