The following transcript was taken from InSights, a staffing and recruiting podcast from Haley Marketing dedicated to providing quick-hitting takeaways on Digital Marketing and Recruitment Marketing. To listen to the episode, click play on the player above or visit the episode page [InSights] New Takes from the Top Shows of 2020 Brad Bialy: Matt, the… Continue reading
2020 got off to a fantastic start. But we all know what happened next: Along came a tiny virus that dealt a huge blow to our industry – and transformed many aspects of our personal and professional lives. Through all these changes, we worked tremendously hard to find the silver lining – for our clients and ourselves, too. We created new low-cost marketing… Continue reading
The following transcript was taken from InSights, a staffing and recruiting podcast from Haley Marketing dedicated to providing quick-hitting takeaways on Digital Marketing and Recruitment Marketing. To listen to the episode, click play on the player above or visit the episode page [InSights] New Takes from the Top Shows of 2020 Brad Bialy: It was… Continue reading
With so many hiring managers and employees working at least part of the time remotely, it’s the perfect time to polish your online presence. The Q4 Digital Visibility promo can ensure your brand and message are on point as business ramps back up in 2021. Whether you want to show off testimonials, reinforce your position… Continue reading
The All-in-One (Q4 Promo) Hate thinking about marketing? Here’s how to ensure it gets done correctly and efficiently…without lifting a finger! If your staffing firm is like most, 2020 brought on challenges you could never have imagined. But now that we’re finally putting last year in the rear-view, you may be turning your thoughts to how to maintain or increase your business in… Continue reading
Value can mean very different things to different people. If you are making value one of your key differentiators, be sure to clarify how you define value. Few staffing firms want to differentiate on price, but most will claim to offer greater value than the competition. So, if value is part of your differentiation, do… Continue reading
3 Ways To Tell If Your Site Is Out Of Date More clients and candidates will visit your website in one year than you will talk to in a lifetime. Here are a few tips for how to know if it’s time for a website refresh: 1) Does It Work? When you’re on your computer… Continue reading
This series is all about creating certainty – in sales, recruiting, and cash flow. You need to build a sales and recruiting engine that powers your company, enables your salespeople and recruiters to achieve greater results (without incessant cold calling), and strengthens your business so that you thrive in the months and years to come. … Continue reading
Q: The following question was recently posted in ASA Central from the CEO of a staffing company in California who has been struggling to generate job orders: How do I get more people to buy staffing services? A: Develop a solid sales and marketing strategy, and combine it with a repeatable sales process. Find out… Continue reading
Confession: I’m over this year. Coronavirus. Lockdowns. Record unemployment. A global recession. Fires. Floods. Oh yeah, and it’s an election year. But we’re here now. While we can’t change reality, we can absolutely change how we see things and how we deal with challenge. This series is all about creating certainty – in sales, recruiting,… Continue reading
To be honest, I’ve had enough of 2020. Coronavirus. Lockdowns. Record unemployment. A global recession. Fires. Floods. Oh yeah, and it’s an election year. But we’re here now. While we can’t change reality, we can absolutely change how we see things and how we deal with challenge. This series is all about creating certainty –… Continue reading
I think this year has pushed all of us to our limits. Coronavirus. Lockdowns. Record unemployment. A global recession. Fires. Floods. Oh yeah, and it’s an election year. But we’re here now. While we can’t change reality, we can absolutely change how we see things and how we deal with challenge. This series is all… Continue reading
“Print is too expensive.” “You can’t track the effectiveness of print marketing.” “Print is outdated… no one reads printed materials these days.” You’ve more than likely heard one of these phrases recently. So, why print? Because the world is inundated with digital content. There’s an almost unimaginable amount of digital content created daily – more… Continue reading
Confession: I’ve had enough of this year. Enough of the news. Enough of social media. Enough negativity in our lives. I think this year has pushed all of us to our limits. Coronavirus. Lockdowns. Record unemployment. A global recession. Fires. Floods. Oh yeah, and it’s an election year. My biggest hope for 2020… is that… Continue reading
Content Is Data.* Likes and feels are nice but they should be guided by analytics. Your content marketing strategy should engage audiences in many different ways. To effectively do this, you need to know how your content is working. to know, follow these four steps: 1. Monitor. 2. Track. 3. Tweak. 4. Repeat. Find patterns… Continue reading
If you don’t have a world-class website that follows best practices, then you’re probably losing candidates, clients, and money. Here are 3 tips for improving the ROI for your website: 1) Forms Are you missing opportunities to convert visitors? An easy way to gather leads is to have forms on your website. The shorter the… Continue reading
