The staffing industry is cyclical by nature, as the frequency of job orders a staffing company receives are based on the demands of its clients. Typically, the holidays are a busy season for staffing companies that provide temporary workers, but now that the holiday season is well behind us, what comes next? If your business… Continue reading
“If you don’t know where you are going, you might wind up someplace else.” – Yogi Berra There was a time in the staffing industry when marketing wasn’t a priority – it didn’t need to be. With the right recruiters and tenacious salespeople, staffing companies had everything they needed to grow. Today, however, competition is… Continue reading
Lights! Camera! Action! If you are posting text-only content to your blog and social media accounts, you’re missing out on a huge audience. Lots of people enjoy reading, but lots of people also enjoy video. You never know the exact preferences of specific audience members, so mixing up your media to include video marketing can… Continue reading
The following transcript was taken from InSights, a staffing and recruiting podcast from Haley Marketing Group dedicated to providing quick-hitting takeaways on Social Recruiting, Content Marketing, and Employer Branding. To listen to the episode, click play on the player above or visit the episode page [InSights] Is It Time to Break Up with Twitter? Brad Bialy:… Continue reading
Brad Bialy: Are you responding to both negative and positive feedback that you receive on Google? If not, you should start, and here’s why. There’s a support article on Google My Business titled Improve Your Local Ranking on Google. We’ll put a link to that article in the show notes, but what we really want… Continue reading
The following transcript was taken from InSights, a staffing and recruiting podcast from Haley Marketing Group dedicated to providing quick-hitting takeaways on Social Recruiting, Content Marketing and Employer Branding. To listen to the episode, click play on the player above or visit the episode page [InSights] A Marketing Lesson from Amazon Brad Bialy: I want you to… Continue reading
Is it looming? Is it approaching? Or, is it already here? It’s anyone’s guess, but indicators are pointing to a recession within the next year or so. Major banks are predicting and prepping. Growth has slowed (but not shrunk either). During a recession, competition is fierce, talent is scarce and scared to move, and businesses… Continue reading
Leads are the lifeline for many businesses. In the recruiting and staffing space, we live and breathe leads. The problem for 2019 (and near future): How do we generate job orders with new and reactivated clients, when many businesses are hiring at the same time we are experiencing a severe talent shortage across almost every… Continue reading
The following transcript was taken from InSights, a staffing and recruiting podcast from Haley Marketing Group dedicated to providing quick-hitting takeaways on Social Recruiting, Content Marketing and Employer Branding. To listen to the episode, click play on the player above or visit the episode page [InSights] Optimizing Your Career Site Brad Bialy: Matt, I saw a… Continue reading
Marketing is both a science and an art. If it’s all science, it would not have much appeal. If it’s all art if would most likely have no measurable value. Great marketing lives in the sweet spot of the two. Partner with someone who gets that and works to help you communicate in THAT space.
Our CEO, David Searns, shared an article .pdf with our team a few days ago. The title, “Trash Talk & Delete Buttons,” piqued my interest, so I did a little research and found the original article by Jill Konrath online. The crazy part? It was posted in 2007 – like, 12 YEARS AGO. What surprised… Continue reading
The following transcript was taken from InSights, a staffing and recruiting podcast from Haley Marketing Group dedicated to providing quick-hitting takeaways on Social Recruiting, Content Marketing and Employer Branding. To listen to the episode, click play on the player above or visit the episode page [InSights] How to Increase Applications by 250% Brad… Continue reading
You might have recently seen that Bank of America has decided to raise their minimum pay rate to $20/hr over the next two years. Whether this decision is based on the social backlash against pay disparity, record profits, actual benevolence toward their workforce, or the government placing additional scrutiny on the banks, this much is… Continue reading
Marketing success depends upon clear and compelling communication, and a messaging strategy acts as your guide for developing that clear and compelling marketing. Messaging keeps your team on the same page and provides a guide for clarity in every communication you send out. If your clients and candidates find you online, it is absolutely necessary… Continue reading
Recruiting Recession For years, recruiting has been the (or at least, one of the) hottest topics in staffing. And with good reason: Our economy has remained strong, and the national unemployment rate has been at or below 4% for roughly a year. But the writing is on the wall. Everywhere you look, economists, politicians, business… Continue reading
If you’re thinking about spending money on Google ads, you might be wondering if you can use those resources as a way to promote your staffing company’s job listings on Google for Jobs, as well. Unfortunately, the two aren’t synonymous, but that doesn’t mean there aren’t ways to get more eyes on your jobs using… Continue reading
