I’m a big fan of Tim Ferriss. I regularly listen to his podcasts as he deconstructs world-class performance to try and see what makes people successful. During many of the podcasts, Tim will ask his guest “What advice would you give to your 20 or 25-year-old self?” Since this is our 25th birthday, I thought… Continue reading
25 years. 9,125 days. A quarter-century. How can it be? Of course, when I reminisce about 1996 like it was yesterday, I just sound old! The reality is that 25 years is a LONG time, and looking back, I am amazed by how much has changed. Back then, no staffing firm had a website. No… Continue reading
The following transcript was taken from InSights, a staffing and recruiting podcast from Haley Marketing dedicated to providing quick-hitting takeaways on Digital Marketing and Recruitment Marketing. To listen to the episode, click play on the player above or visit the episode page [InSights] Are your phone systems killing your marketing and candidate experience? Brad Bialy:… Continue reading
I will admit to being late to this binge-watching party. However, if you haven’t heard of the wildly popular CBC Television show, Schitt’s Creek, then you’ve been living under a bigger rock than I have. The series follows the Rose family as they lose all their riches – except for the ironically named town they… Continue reading
Social media marketing is constantly evolving, especially in our world where digital platforms are a necessity. If you’re not representing your staffing company using the right tactics, your business could suffer because of it. As 2021 continues, it’s essential to consider some of the top trends currently happening on social media and how your business… Continue reading
Key differentiators are the physical characteristics and “personality traits” of your company. They are what sets you apart in staffing that makes your company unique (or at a minimum, define why you are BETTER than the competition). Differentiators help prospects understand what you are offering and why they should work with you -you are defining… Continue reading
Recruiting and marketing have a lot in common. For example, both are defined by prospects, pipelines, and leads. When creating good job descriptions, recruiters use language and techniques drawn directly from the marketing copywriter’s playbook. And professionals in both fields rely on similar strategies to connect with their audiences, whether they’re trying to attract candidates or engage customers. Two marketing tools, in particular, can be especially effective at helping recruiters stay top of mind with their prospects: the drip campaign and… Continue reading
Ah, working from home. A once sought-after “special treat” turned into a year of working from your make-shift home office, by yourself, with your kids running around. Although colleagues cannot be physically together, that does not mean business or your company’s camaraderie stops. Use these three digital marketing tools to keep your brand visible and… Continue reading
Many of us use social media every day in our down time, but it can be daunting to use as a marketing tool. Most companies know they need a social media account and a team member to manage the platform and posts. However, it can still be difficult trying to get content seen by one… Continue reading
For something to be called a “law” there’s got to be weight behind it. It’s got to be something you can test and take to the bank. You’ve got to be able to refer to it in good times and rely on it during difficult times. If you’re a founder, CFO, Marketing Manager, Salesperson or… Continue reading
The following transcript was taken from InSights, a staffing and recruiting podcast from Haley Marketing dedicated to providing quick-hitting takeaways on Digital Marketing and Recruitment Marketing. To listen to the episode, click play on the player above or visit the episode page [InSights] New Takes from the Top Shows of 2020 Brad Bialy: We talked… Continue reading
The following transcript was taken from InSights, a staffing and recruiting podcast from Haley Marketing dedicated to providing quick-hitting takeaways on Digital Marketing and Recruitment Marketing. To listen to the episode, click play on the player above or visit the episode page [InSights] New Takes from the Top Shows of 2020 Brad Bialy: Matt, the… Continue reading
2020 got off to a fantastic start. But we all know what happened next: Along came a tiny virus that dealt a huge blow to our industry – and transformed many aspects of our personal and professional lives. Through all these changes, we worked tremendously hard to find the silver lining – for our clients and ourselves, too. We created new low-cost marketing… Continue reading
The following transcript was taken from InSights, a staffing and recruiting podcast from Haley Marketing dedicated to providing quick-hitting takeaways on Digital Marketing and Recruitment Marketing. To listen to the episode, click play on the player above or visit the episode page [InSights] New Takes from the Top Shows of 2020 Brad Bialy: It was… Continue reading
The All-in-One (Q4 Promo) Hate thinking about marketing? Here’s how to ensure it gets done correctly and efficiently…without lifting a finger! If your staffing firm is like most, 2020 brought on challenges you could never have imagined. But now that we’re finally putting last year in the rear-view, you may be turning your thoughts to how to maintain or increase your business in… Continue reading
Value can mean very different things to different people. If you are making value one of your key differentiators, be sure to clarify how you define value. Few staffing firms want to differentiate on price, but most will claim to offer greater value than the competition. So, if value is part of your differentiation, do… Continue reading
