Pick Only 2-3 Colors When developing color schemes for a corporate identity, typically work with two colors. This is for both design simplicity and cost. The color format used in our designs is also the predominant one used by the printing industry. It is called the Pantone Matching System (PMS) and includes over 1,000 predefined… Continue reading
On August 3, I had the absolute pleasure of seeing Taylor Swift perform live in Toronto for her Reputation Stadium Tour. The whole experience was incredible, and the steps taken to ensure all fans had a great experience did not go unnoticed. The marketing was awesome and had my gears turning to turn my experiences… Continue reading
So, you’ve decided you want to share more content on your social media platforms, but where the heck do you start? It can seem overwhelming at first when you decide to make an effort on social media, especially when it comes to what you should be sharing. But taking a couple hours out of your… Continue reading
The most difficult part of making cold calls is actually picking up the phone and doing it. But staffing firms are doing a great job overall at getting their sales people to roll up their sleeves, smile and dial. So why are most not leveraging their salesperson’s willingness to make the call, by enabling them… Continue reading
Record-low unemployment rates. Hard-to-fill job orders. Not a great combination for staffing and recruiting firms. If you can’t get applications, you can’t fill job orders, and you can’t turn a profit. While some staffing companies just throw more and more money into recruiting efforts – other smart companies have taken a step back. Before throwing more… Continue reading
I just got slammed on Glassdoor…and I’m happy about it. Okay, happy isn’t the right adjective. But let me explain… A couple of weeks ago, Glassdoor informed me that Haley Marketing had a new review. And this one was a doozy. One star. Accusing me and my business partner (who also happens to be my… Continue reading
Looking for a smarter, faster, more accurate way to hire? Scott Wintrip shows you the way in High-Velocity Hiring: How to Hire Top Talent in an Instant. In this book, hiring guru Wintrip teaches you how to turn on the talent tap and keep it flowing. He advises on: Taking emotion out of the process… Continue reading
Captivate Your Users with Authentic Imagery Stock photography trends are continuously changing. When we once used very posed and cliche images, we now search for authenticity. Users want to feel connected to your business, this helps build trust. Let’s take a look at characteristics to look for when choosing authentic imagery for your website. Relatable… Continue reading
7 Rapid Fire Marketing Ideas At the 2018 Staffing Industry Executive Forum, Jon Osborne asked me to be part of a panel discussion where to present 28 tactical ideas a staffing company could implement to improve sales, recruiting or operations. Since this was a one-hour break-out session, each of us had just 90-seconds per idea…. Continue reading
3 Strategies to Fill Job Orders Faster How are you filling all your open job orders right now? Posting more job ads? Increasing your spend on Indeed and other pay-per-click sites? Desperately posting jobs on social media? With unemployment at record low levels, these all too common tactics are likely to produce few, if any,… Continue reading
Staffing industry veterans knowthere are peaks and valleys in demand for talent. Sometimes there are more candidates than jobs, other times — like right now — there are more jobs than candidates. In the United States, the unemployment rate has been below 6% since 2014, presently, it’s hovering near 4 %. That’s great news for… Continue reading
Winning (and retaining) business and talent in the staffing industry requires a comprehensive marketing strategy, including a killer website. But after you have built this great site, it’s essential that you keep clients, prospects and candidates engaged and coming back to your website. Research has shown returning site visitors are 2x more likely to apply… Continue reading
We often joke at the Haley Marketing Group that social media changes by the month, week or even by the day. (Seriously, if you login to your favorite social media application, you probably notice something different by the week.) That is a challenge but it’s also exciting. New features become available. With new features, we… Continue reading
I recently had the opportunity to record a podcast with Todd Lewandowski, host of Haley Marketing’s Secrets of Staffing Success. In this session, we opened it up to listener questions. We asked staffing and recruiting professionals to share their marketing questions with us, and Todd grilled me with question after question! One of the questions asked… Continue reading
We often discuss core messaging as part of our website-building process, but I believe it is critical to examine and establish your core messaging not only as it relates to a website project, but to run a smooth and efficient operation. Communicating your core message needs to happen – and be clear both for your… Continue reading
“Our job is not to create content. Our job is to change the world of the people who consume it.” – Andrea Fryrear, The Agile Marketer Unlike many forms of media and marketing, content marketing is, fundamentally, NOT about you or your business. I know it’s hard, we all like seeing our name and brand… Continue reading
