As the head of sales for Mamu Media, I’ve been doing a lot of reading about the best ways to sell in our current environment. Many people seem to be wondering, “Is now a good time to be actively prospecting and selling?” My response? Of course, now is a good time to be selling. If… Continue reading
States are coming back online. Our economy is restarting. But we’re not likely to be headed back to “business as usual.” No, we are headed into a “new normal,” and your success will rely on a mix of hard work, creative thinking and maybe even a little reimagining of the value your staffing company can… Continue reading
Okay, I am probably too old to be as big of a Harry Potter geek as I am, but my kids were such Harry Potter junkies that I caught the bug. And as I thought about writing this post, this quote was the first that came to mind. While we are not facing down an… Continue reading
More clients and candidates will visit your website in one year than you will talk to in a lifetime. Thousands will visit to find jobs, learn about your services, and see what you’re all about. Here is how to ensure your website will pass the test, and not increase your home page bounce rate. So,… Continue reading
Does Just Being There Make A Difference? For one staffing company, it did. The pandemic and resulting economic crisis left tens of millions suddenly out of work. This staffing company wanted to let candidates know they were open, available to help and thankful to frontline workers. This is how that simple message generated an impressive… Continue reading
Reopening for Business A Checklist for Staffing Firms I’m writing this on Monday, April 24. Last week, Georgia, South Carolina and Tennessee began to reopen. Oklahoma, Alaska and Texas were close behind, and in the coming weeks, all of America will begin to get back to business (check out this site for an interactive list… Continue reading
Williamsville, NY — Haley Marketing, the largest website development, social and content marketing firm serving the temporary staffing and executive recruiting industries, is pleased to announce the launch of their COVID-19 Recovery Resources page for staffing and recruiting firms. Packed with free business strategy and marketing ideas, as well as new low-cost marketing services, the… Continue reading
The coronavirus has had a tremendous impact on our economy. To help staffing firms like yours navigate these uncharted waters, we’re revisiting some of our top blog posts from before and during the Great Recession. While some of the marketing advice has become a bit dated, most is highly relevant as you look to craft… Continue reading
From the dot-com boom and bust to the cliff dive that many staffing companies have experienced over the past several weeks, the staffing industry has seen its share of ups and downs since Russ Kelly launched his business in the late 40s. I spent eight years of my career selling staffing services and experienced my first major upheaval back in the 2008 recession. During… Continue reading
Don’t let the title of this post get you down – it may actually inspire you! We’ve scoured our blog archives and are republishing some of our top blog posts from before and during the Great Recession. While some of the marketing advice may be a bit dated, most is highly relevant as you look… Continue reading
With the COVID-19 pandemic rocking the United States in the middle of March, its impact on the staffing industry was profound. With all the uncertainty surrounding our country and industry, now is the time to see how people changing their behavior. As the biggest marketing company in the world for the staffing industry, we wanted to look… Continue reading
It seems like a (im)perfect storm right now. An election year that has brought uncertainty. A global pandemic. Wildly fluctuating markets hitting Bear territory. A crude oil price war. Any single one of these issues could cause economic concern. But together, they may wreak havoc on the economy for months, or years, to come. Organizations… Continue reading
The following transcript was taken from InSights, a staffing and recruiting podcast from Haley Marketing Group dedicated to providing quick-hitting takeaways on Social Recruiting, Content Marketing, and Employer Branding. To listen to the episode, click play on the player above or visit the episode page [InSights] Acquiring Clients in 2020 Brad Bialy: At this time we’d like… Continue reading
The staffing industry is cyclical by nature, as the frequency of job orders a staffing company receives are based on the demands of its clients. Typically, the holidays are a busy season for staffing companies that provide temporary workers, but now that the holiday season is well behind us, what comes next? If your business… Continue reading
“If you don’t know where you are going, you might wind up someplace else.” – Yogi Berra There was a time in the staffing industry when marketing wasn’t a priority – it didn’t need to be. With the right recruiters and tenacious salespeople, staffing companies had everything they needed to grow. Today, however, competition is… Continue reading
Lights! Camera! Action! If you are posting text-only content to your blog and social media accounts, you’re missing out on a huge audience. Lots of people enjoy reading, but lots of people also enjoy video. You never know the exact preferences of specific audience members, so mixing up your media to include video marketing can… Continue reading
