I’ve had enough of 2020. Enough of the news. Enough of social media. Enough negativity in our lives. While we can’t change reality, we can absolutely change how we see things and how we deal with challenge. This series is all about creating certainty – in sales, recruiting, and cash flow. You need to build… Continue reading
Q: The following question was recently posted in ASA Central from the CEO of a staffing company in California who has been struggling to generate job orders: How do I get more people to buy staffing services? A: Develop a solid sales and marketing strategy, and combine it with a repeatable sales process. Find out… Continue reading
Confession: I’m over this year. Coronavirus. Lockdowns. Record unemployment. A global recession. Fires. Floods. Oh yeah, and it’s an election year. But we’re here now. While we can’t change reality, we can absolutely change how we see things and how we deal with challenge. This series is all about creating certainty – in sales, recruiting,… Continue reading
To be honest, I’ve had enough of 2020. Coronavirus. Lockdowns. Record unemployment. A global recession. Fires. Floods. Oh yeah, and it’s an election year. But we’re here now. While we can’t change reality, we can absolutely change how we see things and how we deal with challenge. This series is all about creating certainty –… Continue reading
I think this year has pushed all of us to our limits. Coronavirus. Lockdowns. Record unemployment. A global recession. Fires. Floods. Oh yeah, and it’s an election year. But we’re here now. While we can’t change reality, we can absolutely change how we see things and how we deal with challenge. This series is all… Continue reading
“Print is too expensive.” “You can’t track the effectiveness of print marketing.” “Print is outdated… no one reads printed materials these days.” You’ve more than likely heard one of these phrases recently. So, why print? Because the world is inundated with digital content. There’s an almost unimaginable amount of digital content created daily – more… Continue reading
Confession: I’ve had enough of this year. Enough of the news. Enough of social media. Enough negativity in our lives. I think this year has pushed all of us to our limits. Coronavirus. Lockdowns. Record unemployment. A global recession. Fires. Floods. Oh yeah, and it’s an election year. My biggest hope for 2020… is that… Continue reading
Content Is Data.* Likes and feels are nice but they should be guided by analytics. Your content marketing strategy should engage audiences in many different ways. To effectively do this, you need to know how your content is working. to know, follow these four steps: 1. Monitor. 2. Track. 3. Tweak. 4. Repeat. Find patterns… Continue reading
If you don’t have a world-class website that follows best practices, then you’re probably losing candidates, clients, and money. Here are 3 tips for improving the ROI for your website: 1) Forms Are you missing opportunities to convert visitors? An easy way to gather leads is to have forms on your website. The shorter the… Continue reading
So, you have a lot of content on hand that’s ready to share. FANTASTIC! Likely you are communicating how your services meet the needs of your customers in our everchanging landscape. First, it’s a good idea to plan what you’re sharing into different content types and then into different phases of the funnel. What you… Continue reading
Whether you are a new graduate or a late-career professional, navigating the current job market can be intimidating. With massive layoffs and unprecedented unemployment rates, the economic downturn has left millions in search of new professional opportunities. If you find yourself struggling to differentiate from the masses, here are 3 tips to help you stand… Continue reading
The coronavirus pandemic and the resulting recession have affected businesses in a multitude of ways. Some staffing companies saw a dramatic drop in business. Others had to shift to new industries. Still others are overwhelmed with job orders they can’t fill. Almost all staffing firms are looking for places to cut costs — to minimize… Continue reading
When writing copy for a website, brochure, sell sheet, blog post, etc. here are some tips: WIIFM? Most people’s initial thought is to write about themselves/their company…they should write thinking about their audience first. What does the audience want? As they read your material, they are reading to find out what will benefit them (i.e…. Continue reading
While print marketing isn’t as popular as it used to be, it’s far from dead – less saturation in the market gives you the perfect opportunity to stand out and stay top-of-mind! I recently published this post for Mamu Media, in which I break down the facts surrounding the status of print marketing. Here’s what… Continue reading
Why do you need a website for your staffing firm? What should it look like? Should it be a sales tool? Should it be merely informational? Does it need a job board? Different staffing companies have different ideas about how their website should look and function – or wonder why they even need a website… Continue reading
Don’t call it a comeback. They’ve been here for years! Over 25 years ago, Denso engineer Hara Masahiro invented the Quick Response (QR) code to solve a growing limitation of the traditional vertical line barcode. The traditional UPC barcode can store only about 20-25 characters. This is great for product identification and tracking sales in a retail environment. However, by comparison, the QR code can store… Continue reading
