Marketing is both a science and an art. If it’s all science, it would not have much appeal. If it’s all art if would most likely have no measurable value. Great marketing lives in the sweet spot of the two. Partner with someone who gets that and works to help you communicate in THAT space.
Our CEO, David Searns, shared an article .pdf with our team a few days ago. The title, “Trash Talk & Delete Buttons,” piqued my interest, so I did a little research and found the original article by Jill Konrath online. The crazy part? It was posted in 2007 – like, 12 YEARS AGO. What surprised… Continue reading
The following transcript was taken from InSights, a staffing and recruiting podcast from Haley Marketing Group dedicated to providing quick-hitting takeaways on Social Recruiting, Content Marketing and Employer Branding. To listen to the episode, click play on the player above or visit the episode page [InSights] How to Increase Applications by 250% Brad… Continue reading
You might have recently seen that Bank of America has decided to raise their minimum pay rate to $20/hr over the next two years. Whether this decision is based on the social backlash against pay disparity, record profits, actual benevolence toward their workforce, or the government placing additional scrutiny on the banks, this much is… Continue reading
Marketing success depends upon clear and compelling communication, and a messaging strategy acts as your guide for developing that clear and compelling marketing. Messaging keeps your team on the same page and provides a guide for clarity in every communication you send out. If your clients and candidates find you online, it is absolutely necessary… Continue reading
Recruiting Recession For years, recruiting has been the (or at least, one of the) hottest topics in staffing. And with good reason: Our economy has remained strong, and the national unemployment rate has been at or below 4% for roughly a year. But the writing is on the wall. Everywhere you look, economists, politicians, business… Continue reading
If you’re thinking about spending money on Google ads, you might be wondering if you can use those resources as a way to promote your staffing company’s job listings on Google for Jobs, as well. Unfortunately, the two aren’t synonymous, but that doesn’t mean there aren’t ways to get more eyes on your jobs using… Continue reading
We’ve probably all heard a variation of this quote at one point or another. “The journey of a thousand miles begins with the first step.” What we may forget is that there is often a lot of prep work that needs to precede that first step. It’s that prep work that may just be the… Continue reading
Jeff then takes 2 years trying to decide which stool is good enough for Amazon HQ2, the salesperson spills his business cards on the floor, and the recruiter says “ouch,” then she immediately looks the other two up on LinkedIn. Ok, I tried to think of a better punch-line and that’s the best I could come… Continue reading
What is smart marketing? Is it quippy copy and engaging graphics? Is it a cutting-edge website and snappy social media? Those are elements of marketing, but truly smart marketing is all about strategy. Your staffing business is unique and to generating real ROI requires strategies and tactics aligned with your staffing companies goals, strengths and… Continue reading
One of the biggest issues is getting candidates. But do you REALLY want more candidates? I suspect that what you’re after is QUALIFIED candidates. Perhaps candidates that are either looking for something new – or how about candidates that don’t yet know they really want the position you are looking to fill? OK, so are… Continue reading
The ability to write tight copy separates good copywriters from effective copywriters. Clean, easy-to-follow copy is powerful because it gives the reader the specific information they need and want. When you’re fighting for attention in the digital space, every second counts and unnecessary words will sap all the power from your copy. Start tightening your… Continue reading
“Don’t call it a comeback, I’ve been here for years.” People of a certain age will recognize this nugget from James Todd Smith, better known as LL Cool J. But it doesn’t just apply to a rapper’s career trajectory. It also applies to the resurgence of direct mail marketing as a tool for building connections…. Continue reading
Snapchat is much more than a platform used to take selfies. Here are some stats to put this into perspective: There are over 300 million monthly active users. 187 million people actively use Snapchat daily. 18% of U.S. social media users are using Snapchat. 45% of Snapchat users are aged between 18-24. With stats like… Continue reading
Despite what you may have heard, reports of the death of direct marketing have been greatly exaggerated. It might be surprising to learn that direct mail is actually in the midst of an epic comeback but the digital space has become so crowded and noisy that marketers are turning to this old-school approach as a… Continue reading
I used to just crastinate… then I went pro! I have always left things to do at the last possible minute. Back to school shopping, holiday shopping (reminder – start your lists soon!) coming up with meal plans for the week, writing a paper in college, starting an exercise program – even writing a blog… Continue reading
