Nobody wants raisins in their Halloween treat bag, right? In many ways, the rules for shareworthy service are a lot like Halloween’s unwritten rules of engagement. So, in the spirit of the spookiest holiday of the year, here are a few staffing customer service lessons you can learn from trick-or-treat etiquette: Spring for the good… Continue reading
At Haley Marketing, we operate by “The Rule of Threes.” Every service goal we set (and every decision we make, for that matter) must meet these three criteria: It must be good for the client. It must be good for our team members. It must be good for our company. What does this core value… Continue reading
“I don’t think he really understood my problem.” “I didn’t feel like I had her full attention.” “That recruiter just didn’t ‘get’ me.” We’re all busy. Distracted. Still buying into the “multitasking myth.” And you know what? Customers notice! When you don’t give an employer or job seeker your full attention, you’re sending the wrong… Continue reading
Do you relish the idea of: Telling a client that their pay rates are too low? Informing an applicant that you can’t find them a job? Calling a customer to say you have nobody available to fill their job order? Nobody does. Delivering bad news stinks. But, while there may not be a “great” way… Continue reading
Yes, there’s a connection here (I’ll explain in just a minute). If a client, candidate or even an internal employee has an issue, problem, complaint – anything that impairs their experience with your staffing or recruiting firm – wouldn’t you like to know, so you could fix it before it festers and threatens your relationship?… Continue reading
“That temp was 30 minutes late to their assignment – again!” “Nobody ever followed up with me.” “There’s a problem with my billing – I think I was overcharged.” Fielding too many customer complaints these days? At one point or another, every firm has to deal with upset staffing customers. You can’t please 100% of… Continue reading
Trying to measure the business impact of candidate experience is like trying to nail Jell-O to a wall. Or at least it used to be, until The Talent Board came up with this Candidate Experience Resentment Calculator. The calculator assumes that the candidates who apply to your jobs are also potential customers and/or influencers (i.e.,… Continue reading
“Wow, I just wish customer service would be more complicated.” – said no one, ever. Customer service guru Jeff Toister published a great post recently about the importance of simplicity in providing great customer service. My biggest takeaway? Simplicity in customer service starts internally. It makes sense: The best way to make things simple for… Continue reading
Would you use the words “simple,” “quick” and “fun” to describe finding and applying to jobs with your staffing or recruiting firm? Job seekers’ expectations and behaviors are changing faster than ever. Here’s what you need to know to keep up – and make your search & apply experience a dream:
Marketing is both a science and an art. If it’s all science, it would not have much appeal. If it’s all art if would most likely have no measurable value. Great marketing lives in the sweet spot of the two. Partner with someone who gets that and works to help you communicate in THAT space.
Social experiments are fascinating, especially when we can apply the lessons learned in business. Last week, I read about one conducted in Poland which you may find interesting – because it may help you more effectively help a frustrated staffing client. Here’s a quick synopsis of the experiment: The “Fear-Then-Relief” Experiment Researchers tested a hypothesis… Continue reading
“Caring. In a business world gone numb, it’s an almost unfair advantage.” Jim Cecil, a pioneer in relationship marketing, made this very astute observation many years ago. And research shows that over 2/3 of lost business is due to a supplier’s indifference. Do you show your staffing customers that you truly care about them? We’re… Continue reading
Customer service representative. Customer support associate. Help desk support. Customer relationship specialist. Customer experience manager. Do a quick search for “customer service jobs” and you will find endless job titles for those who work on the front lines of client service. And there are obvious reasons why – businesses who want to stay ahead of… Continue reading
Still cutting corners in your staffing customer service process? You may be unintentionally shooting yourself in the foot. Here are three eye-opening stats from PwC’s 2018 Future of CX whitepaper “Experience is Everything: Here’s how to get it right“: 43% of customers said they would pay a premium for a better experience. 65% of respondents… Continue reading
Friction? Save it for the science lab. Friction is neat when it creates static electricity (okay, technically it’s the adhesive forces pulling off electrons that causes the buildup of a static charge – but we’ll leave that lesson to science teachers) – but friction in service? That’s downright frustrating to your staffing customers. What causes… Continue reading
Technology is amazing. With a single click you can instantly find out where those pens you bought on Amazon are – and when they’ll arrive at your door. You’re always in the know! Now, think for a minute like a candidate applying to a position on your job board: Once you hit the Submit button,… Continue reading
