Usually. But you can break plenty of other grammar rules. Can I start my sentence with “And”? Sure you can. You can also use sentence fragments and end sentences with prepositions. Sometimes in marketing, it’s not about constructing a sentence in perfect English – just constructing the perfect sentence. It’s about impact. But you have… Continue reading
Maybe. Sure, no one knows your business as well as you do. But do you really have the time to do it right? An experienced copywriter can take twelve, fifteen hours or more to write copy for a typical website. Chances are, it will take you least two to three times as long. How much… Continue reading
I recently read an article in the PR and marketing blog Spin Sucks on how to avoid marketing like a psychopath. I read it and laughed. That’s so funny, isn’t it? Marketing like a psychopath. And the the picture of Jack Nicholson busting through the bathroom door from The Shining — perfect! Then, as I… Continue reading
