As technology improves and social media becomes even more integrated in our everyday lives, we must evolve with it and find new ways to target our audience. Organic reach is an essential component of success in using social media and really focuses on how it all began. Organic reach is simply the number of people… Continue reading
Make the blog easy to read Get everyone in your company to share it to social media Share in LinkedIn and Facebook Groups Optimize your blog for search engines Always give value to your reader Run low-cost ads A blog is a great tool to share your company’s ideas, give advice and garner more followers…. Continue reading
There are many ways to run ads on social media. Some are more effective than others, and depend on your company’s goals. For the staffing and recruiting industry, experimenting with various ads campaigns will show you where you’ll get the right sort of traffic. Getting Started With Social Media Ads First You Need to Decide… Continue reading
“You’re one in a melon!” Ok, I can hear the collective groan 🙂 It’s true though. Every company is different somehow. It’s up to you to show your customers and clients HOW you’re different. A really easy way to do this is to be relatable and fun on social media. Also, everyone likes to save… Continue reading
If you’re planning to use social media for your business, there is one essential ingredient that will either make or break the results: an audience. If no one is listening to you talk, is it worth talking? (Don’t answer that out loud) As a firm believer in content marketing, I tell my clients that they… Continue reading
Top Notch Personnel in Wichita, KS, had great social media traffic, but was struggling on LinkedIn. To be fair, this light industrial staffing firm does not attract candidates through this medium, however, they were missing out on attention from potential clients by avoiding this platform. The Problem Top Notch Personnel was averaging less than… Continue reading
You have a great job you think will be an awesome opportunity and you want to promote it all over your social channels. You post … and you wait … and nothing happens. No likes, no shares, no comments. How can this be? This job should sell itself! Maybe you’re being too promotional on your… Continue reading
For the past few weeks, we’ve been presenting a variety of marketing options to capitalize on the importance of returning website visitors. The last portion of this series features a marketing tool that is free. There’s no cost to signing up. No cost to sending out content. More than 60 percent of the adult population… Continue reading
Personally, I sort of have a love-hate relationship with social media. On the hate side, I’m sick of all the social media hype. It’s not the end of all other forms of marketing, it doesn’t replace selling, and it can’t cure cancer. There is so much misleading social marketing advice out there that it’s hard… Continue reading
During the past few years, Twitter has developed into a well-known source of information. Whether it’s for news stories, job listings or sharing content, Twitter provides real-time information 24 hours a day, seven days a week. And that real-time information comprised of 140 characters can spread internationally in the matter of minutes (or even seconds)…. Continue reading
At Haley Marketing, we frequently have clients who can’t quite answer the question: “What is social sharing?” After we spend some time with them, all of our clients should be educated on the importance of a social presence and know exactly how and what to share. But knowing is one thing… doing is another. “We… Continue reading
I just came across this helpful list of the top 10 Essential Tips For Social Media. It reviews a number of social media tips that your staffing firm should adhere to. http://fbandbusiness.com/articles/10-essential-tips-for-corporate-social-media-training For additional social media tips check out some of our recent blog posts… Facebook timeline changes and your business My Interest in Pinterest… Continue reading
