Programmatic – it sounds like a scary word. It sure as heck doesn’t sound like a word that is going to drive job applications more efficiently to your staffing agency. But that’s exactly what it is. Let’s jump right in and break down this technique. Programmatic – According to the Dictionary “Of the nature of… Continue reading
Tag: staffing agency marketing
Earlier this week, I explained two different Facebook advertising campaigns to reach your marketing objective, Engagement and Traffic. We shared some data from our Social Pro program that showed each marketing objective achieved the goal it set out to accomplish. Now, I want to share some data that we’ve compiled through collecting candidate applications and… Continue reading
Facebook advertising provides a multitude of options for businesses to meet their goals. As of this blog post, when creating a new Facebook advertising campaign there are 10 unique options for marketing objectives. Today, we are going to look at two of those options through data compiled from our award-winning Social Pro program. We are going to dig… Continue reading
Two Textbook Examples of Successful Content Marketing that Drove Traffic to Staffing Agency Websites
Successful content marketing takes the right attitude as well as patience. Similar to your staffing agency, it isn’t built overnight. There is a lot of hard work that goes on behind the scenes before your firm really takes off and finds success. The same thing happens with a content marketing program. Everyone wants to rank… Continue reading
Regardless of the strength of the job market, recruiting top talent always ranks high on a company’s list of priorities. A finite number of “A” players exist. (They wouldn’t be classified as “A” players if the supply was limitless). Companies grow when they can bring that top talent to their team and they grow even… Continue reading
Walt Disney has ruined me. Earlier this year, my family made a trip to Walt Disney World and had a magical time at the “Happiest Place on Earth.” Everything you hear about Disney is 100 percent true. The characters and staff treat you and your family (specifically a three-year-old daughter who loves princesses) as nicely… Continue reading
In our first blog post in the PPC Monday series, we provided a baseline of understanding about the world of pay-per-click advertising. Now that we’ve gotten our toes wet, it’s time to figure out if your staffing agency should even be considering online advertising as a marketing option. It might not be the best fit… Continue reading
In an effort to help staffing agencies and recruiters understand the potential in the area of search engine marketing, the Haley Marketing Group is starting a new weekly series with the hope of helping recruiters understand this effective online marketing technique. We’ve coined this series “PPC Monday” because it’s catchy and uses one of the… Continue reading
Last time, I talked about the goals and business challenges the Re-Recruiting program helps staffing agencies and recruiters overcome. But sometimes, the old candidates aren’t the ones you want. Your staffing company needs new candidates, fresh faces, etc. Welcome to Social Recruiting! Similar to the Re-Recruiting program, Social Recruiting is targeting new job candidates through… Continue reading
What if I told you that your Facebook online advertising could appear in front of “accountants in Houston, Texas” or “supply chain managers in Denver, Colorado?” One of the incredibly effective features in online advertising comes in the form of detailed target audiences. Whenever businesses invest in marketing or advertising, they want to reach their… Continue reading
Whenever we tell staffing companies about posting on social media, two major themes are repeated in our message. We want companies to be consistent, and we want engagement. Why those two themes? With consistent posting, other people will begin to expect great content from your personal and company social media accounts. They begin to value… Continue reading
For Immediate Release 6/8/2015 Williamsville, NY Haley Marketing, the largest website development, social and content marketing firm serving the temporary staffing and executive recruiting industries, just announced the return of “the other ACA — The Affordable Creative Act.” The Affordable Creative Act is a limited time promotion on a wide range of Haley Marketing’s most… Continue reading
Looking for affordable marketing ideas for your staffing or recruitment agency? Get a new website & blog and take your content marketing to the next level. New clients and candidates are only one search away, so make sure you get found!
If you do not have a Google Local page (old Google Places) for your business yet, get one now! Yesterday, Google launched a new feature for local search results. You may start to notice the Knowledge Graph Carousel within your search results. The new feature tailors your local search results around Google local pages and… Continue reading
The average long term survival rates of startups has steadily decreased since the 90s. But that doesn’t mean that all new businesses are doomed! The interesting infographic below shows which startups have the greatest chance of survival.
If you would like to learn more about our blogging program please contact Haley Marketing Group today!