We all know that satisfied staffing customers are more loyal. Spend more with your staffing firm. And are more likely to recommend your agency to others. But there’s a type of customer that’s 2x as valuable as a satisfied one to your staffing service: An emotionally connected one. (I’ll give you a second to let… Continue reading
Over the past few years, I’ve worked with a lot of IT staffing companies. As a marketer, I’ve been trained that the secret to marketing success is differentiation— To stake out your position in the market… Demonstrate how your product or services are unique… And show how you can deliver value no one else can…. Continue reading
About a week ago, I had the privilege of taking my son to his first rock concert. We saw Rush at the First Niagara Center in Buffalo, NY. Needless to say, we had a great time, and I was more than a little inspired by Geddy Lee, Alex Lifeson and especially Neil Peart. If you’re… Continue reading
