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Ask Haley: How are staffing companies using e-mail marketing?

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Q: Can you share some ways that staffing firms are using e-mail marketing to sell more and recruit candidates?

A: Sure thing! Below are just some of the ways that staffing companies are using e-mail as a tool in their marketing efforts:

  1. Client Retention

    What keeps customers loyal? Great service. Staffing firms are using e-mail as a tool to improve customer service in the following ways:

    • Better communication. Timely information on job order status.
    • Feedback. Surveying clients to validate the quality of service provided.
    • Nurturing. Sharing articles and ideas to enhance the relationship between the client and staffing firm.
    • Hot lists. Providing early access to lists of available/recently interviewed candidates.
    • Keeping top-of-mind. By regularly sending informational, educational and entertaining e-mail, staffing companies are keeping
      themselves top-of-mind. Staffing company remains top of mind should a need exist, as a result of e-mail.

  2. Prospecting

    Some staffing companies are using e-mail to open doors with
    prospects and close sales. Here are a few of the most popular techniques:

    • E-mail newsletters to educate prospects about ways to use staffing.
    • Top candidate lists to entice prospects to place temporary or direct hire requests.
    • Special offers and incentives for first-time buyers.
  3. Recruiting

    In today’s talent-starved market, recruiting is the top priority for most staffing firms. E-mail is playing a vital role in helping staffing companies find the people they need. Here’s how:

    • Communication. Stay connected with temps, contractors, and direct hire candidates.
    • Referrals. Leverage existing candidate relationships to actively seek referrals.
    • Reactivation. Encourage former candidates to reactivate (and make the process easier).
    • Hot job lists. Share current career opportunities in an effort to seek referrals and reactivations.

These are just some of the ways our clients are using e-mail marketing. If you want more ideas, or if you have questions about e-mail marketing, please e-mail me at [email protected] or call me at 1-888-696-2900.

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