Ask Haley: How are staffing companies using e-mail marketing?

Share this:

Q: Can you share some ways that staffing firms are using e-mail marketing to sell more and recruit candidates?

A: Sure thing! Below are just some of the ways that staffing companies are using e-mail as a tool in their marketing efforts:

  1. Client Retention

    What keeps customers loyal? Great service. Staffing firms are using e-mail as a tool to improve customer service in the following ways:

    • Better communication. Timely information on job order status.
    • Feedback. Surveying clients to validate the quality of service provided.
    • Nurturing. Sharing articles and ideas to enhance the relationship between the client and staffing firm.
    • Hot lists. Providing early access to lists of available/recently interviewed candidates.
    • Keeping top-of-mind. By regularly sending informational, educational and entertaining e-mail, staffing companies are keeping
      themselves top-of-mind. Staffing company remains top of mind should a need exist, as a result of e-mail.

  2. Prospecting

    Some staffing companies are using e-mail to open doors with
    prospects and close sales. Here are a few of the most popular techniques:

    • E-mail newsletters to educate prospects about ways to use staffing.
    • Top candidate lists to entice prospects to place temporary or direct hire requests.
    • Special offers and incentives for first-time buyers.
  3. Recruiting

    In today’s talent-starved market, recruiting is the top priority for most staffing firms. E-mail is playing a vital role in helping staffing companies find the people they need. Here’s how:

    • Communication. Stay connected with temps, contractors, and direct hire candidates.
    • Referrals. Leverage existing candidate relationships to actively seek referrals.
    • Reactivation. Encourage former candidates to reactivate (and make the process easier).
    • Hot job lists. Share current career opportunities in an effort to seek referrals and reactivations.

These are just some of the ways our clients are using e-mail marketing. If you want more ideas, or if you have questions about e-mail marketing, please e-mail me at [email protected] or call me at 1-888-696-2900.

Share this:

Let's Talk

We'll be in Touch Soon

Build Your Marketing Stack

Staffing Website Development Services

See how we are building the best sites in the industry

Career Portal Software
Talent Showcase Software
IP Tracking Software