What are other firms doing to market to HR professionals?
You can find the answers in Trends in HR Marketing, Forays into Marketing 2.0 and PR 2.0 developed by HR Marketer, which you can dowload for free from the above link. This article reviewed the impact of “Marketing 2.0 and PR 2.0” on HR marketing, as well as the trends in marketing investments.
If you’re not familar with the term Marketing 2.0, it refers to newer online marketing tools, such as blogs, podcasts and RSS feeds, and according to the report:
Marketing 2.0 also creates more opportunities for reaching prospective clients with a more relevant message. The increased segmentation of media has created more platforms for a company’s message, and prospective clients can find these messages by searching for topics that interest them. When companies reach out to prospects, list segmentation allows marketers to craft messages specific to the prospective client’s business vertical and position in the buying cycle. Personalization allows the marketer to go even further, customizing the email based on interests, position, etc.
So what does this mean for you? Marketing 2.0 offers significant opportunity to enable your firm to truly differentiate your services, teach clients and prospects about the strategic value of your services, position yourself as a thought leader, and build credibility–which in turn will make your traditional sales and marketing efforts more effective.
If your goal is to become a trusted partner to your clients and/or sell higher margin solutions, you should look at these power of blogs, RSS and other content distribution tools that will enable your to demonstrate your expertise…before your competitors do!