Technology is changing…people are changing…the world is changing at a pace never seen before in the history of mankind. The implications are immense. The opportunities are unlimited. Are you ready?
Monthly Archives: January 2009
AAA Daily Labor had been in business for over 50 years and was interested in being known for more than just day labor. They underwent a corporate rebranding to change the company name to AAA Labor and are in the process of undergoing a full marketing makeover. Step one in the process was creating a… Continue reading
Q: Why should I use a third party email provider? A: A question I often get from prospects is, “Couldn’t I just send out an email newsletter using my Outlook?” The answer is, of course you could, but why not just disable your network while you’re at it. All sarcasm aside, there are a number… Continue reading
In planning for a down economy in 2009, many leaders and marketing executives have taken a closer look at their investments and the ROI associated with each marketing tactic. So what did they find out? A recent poll conducted by MarketingSherpa found that electronic media plays a crucial role in lead nurturing and lead generation: According to MarketingSherpa’s research: “The bubbles show the relative importance… Continue reading
I was recently asked by the American Staffing Association to moderate a webinar on low cost marketing for the staffing industry. Today, I learned that the webinar will feature three panelists: Shannon Erdell, Executive Vice President, TLC Staffing Jill Wellskopf, Director of Marketing, QPS Companies Me! President of Haley Marketing I am thrilled to have the… Continue reading
Strictly Legal Website Quality talent. Fast service. Smart value. Enough said? Strictly Legal was looking to promote their uniqueness in the staid market of legal staffing. Haley Marketing was able to achieve that through a combination of bold colors and a simple design. http://www.strictlylegalpeople.com
A few weeks back I posted a high level overview about how staffing and recruiting firms can leverage blogs as cost effective marketing tools in a down economy. In this post, I want to share a more specific, tactical way to use blogs: Driving More Traffic to Your Trade Show and Career Fair Booths Attending trade shows and career fairs… Continue reading
Kudos to the American Staffing Association! Based on feedback from vendors at last Fall’s Staffing World conference, ASA has taken the proactive step of creating an advisory panel of staffing industry vendors. Our mission? Develop ways to enhance the exhibitor experience for Staffing World 2009 in Orlando. Today was our first meeting, and we had a very… Continue reading
Email marketing is a very easy, affordable way to keep in touch with your clients and candidates. But with all of the different email clients and security measures today, it is hard to know what your email will look like after reaching the recipient. That is why it is important to follow a strict set… Continue reading
I was shown this video recently and I thought it was a great example of “thinking outside the box”. Kiwi Enjoy your flight.
Typography. Layout. Photography. These are all pretty straightforward elements of the designs we create. One that’s crucial to any design, and can be the most troublesome, is color. It’s an essential part of the visual communication in a piece of artwork. Different colors elicit different emotional responses and cultural associations. But that’s not the half… Continue reading
Q: In last week’s Ask Haley, you noted that staffing companies have nothing to lose by creating pages on Facebook and Myspace, but that the time might be better invested elsewhere. What about LinkedIn? A: First, my apologies. In last week’s Ask Haley, I responded to a question about using MySpace and Facebook to create… Continue reading
Staffing Sales Presentation e-Brochure SourceAbility was given the opporunity to compete for a large contract with a Fortune 50 organization. Part of the RFP included a corporate overview and sales colateral. SourceAbility needed this material developed and submitted within 48 hours. Haley Marketing wrote copy and designed a highly professional e-Brochure for SourceAbility in time… Continue reading
Staffing Billboards – Haley Marketing Creates Billboard for TempsPlus Haley Marketing recently completed a billboard design for TempsPlus Staffing of Arkansas. The billboard will serve as the cornerstone of TempsPlus’ outdoor marketing campaign. “I think [our billboard] looks really good. Thanks so much for your work on it. Please be sure and tell David… Continue reading
I just saw an interesting video from WebProNews that discussed leveraging a company blog as one of the most cost-effective marketing tools available in a down economy. To paraphrase, the video points out that buyers have less money to spend, so they spend more time researching before making a decision. So how can Staffing Firms and Recruiters benefit from… Continue reading