The Staffing Cooperative was founded by highly experienced and tenured staffing executives. Their mission is to help independent staffing firms increase their financial and market value through the leveraged resources that the cooperative has to offer. Haley Marketing was asked to create a strong brand image for The Staffing Cooperative including a logo,… Continue reading
As I often do around this time of year, I have immersed myself in the NCAA basketball tournament. 48 games over 4 days, Dinosaur BBQ, and bracket competitions–now that’s a weekend! The only downside to this is that you are hit with the same commercials over and over again. Luckily, none of them are overly annoying (except… Continue reading
Q: David, how can staffing firms protect themselves from false accusations and negative information on social networks? A: Three weeks ago, I was interviewed by Julie McCoy from Staffing Industry Analysts about social media. We spent a long time discussing how staffing firms can protect themselves from the dangers of disgruntled clients, competitors and temporary… Continue reading
Consider these statistics from a recent study conducted by Pew Internet & American Life Project: 89% of Internet users use a search engine to find information. (May 2008) 81% of Internet users use the Internet to research a product of service before making a purchase. (September 2007) While these statistics really aren’t that shocking, what… Continue reading
Haley Marketing is giving away more great stuff to help you sell your staffing and recruiting services. We recently finished updating our Marketing Best Practices Guide, and you can download a copy for free by clicking here. The new guide has been updated to include: A detailed overview of marketing strategy Expanded advice on how… Continue reading
More WebProNews Videos Interested in experimenting with Twitter? This video offers a general overview of some best practices to consider when Tweeting. For Staffing and Recruiting Agencies, here are some specific suggestions when starting out on Twitter: Twitter Basics – Be polite – Make friends – Start Conversations – Ask and Answer Questions Determine… Continue reading
I have a confession. I’m a NY Giants fan at heart. But as Creative Director for Haley Marketing, I’m surrounded by Bills fans. And if you’re a football fan anywhere in the U.S., you undoubtedly saw the recent news that the Bills signed controversial wide receiver TO (Terrell Owens) to a one year deal. While… Continue reading
On February 26, Haley Marketing Group conducted a 60-minute “Lunch with Haley” webinar to address the challenges facing the staffing industry in the current economy. This webinar, which was exclusively for Haley Marketing clients, examined the basic business strategies staffing firms can adopt to not just survive but thrive in 2009. More than 120… Continue reading
How can your staffing firm prosper during the recession? On Thursday, March 12, Haley Marketing’s CEO, David Searns will moderate a panel of staffing industry experts who will share best practices and case studies that illustrate the importance of marketing and public relations in a struggling economy. Here are the webinar details: American Staffing Association… Continue reading
Q: I have an email newsletter, where I usually feature an article each month. What are the best ways to leverage my content, besides just sending articles through the newsletter? A: Content is king! It can help set you apart from your competition by helping you position yourself as an expert. But it’s not worth… Continue reading
