How can staffing firms beat the recession and increase sales? That’s the central theme of the August 2009 issue of StaffDigest magazine.
And for advice on marketing, the editors turned to Haley Marketing!
This month’s issue features an article by our CEO, David Searns, on “Microstaffing.” Microstaffing refers to focusing on serving the staffing needs of very small companies–those with less than 50 employees. Traditionally, this has not been a hot market for the staffing industry (each individual company offers limited sales potential); however, when you add them together, very small employers are responsible for 78% of new job creation and they employ 52% of the U.S. workforce. In addition, very small employers have historically been the first organizations to recover from recession. The challenge is finding an effective and efficient way to sell to them, and our article shows you how to do it.
Read the full story: Microstaffing: Making BIG profits from SMALL business
And visit the How To section of our website for more ideas on how to sell staffing services.