Google’s short video explanation of Personalized Search:
Google recently announced some interesting changes to the way they will now present search rankings. In the past, when searching for a specific keyword, most people would receive very similar page rankings (with a few variances based on location). Now, Google is personalizing search results based on your own individual search history.
So how does Google Personalized Search Affect Staffing and Recruiting Agencies?
Because of this change, if two people conduct a Google Search for “staffing agencies” or “jobs”, it’s possible they will get different results based on their past search history. So to ensure your staffing and recruiting firm continues to garner search traffic, it’s very important to continually add fresh and relevant content on a variety of different topics–and quickly!
You should also consider leveraging social networking sites like LinkedIn, Facebook and Twitter; and social bookmarking sites like Digg and StumbleUpon to distribute your content and gather more inbound links and traffic to your website.
In the coming months, staffing and recruiting firms that secure a lot of traffic and rank well on Google may begin to solidify their spots within Google rankings. If a user has visited your website on several occasions, there is a chance that your website will continually land at the top of that individual’s personalized search.
So, spending some time now aggressively building a library of relevant content on a broad range of employment and HR related topics can pay huge dividends in the long-run. One great place to start is adding a blog to your corporate website. It provides an easy and cost effective way to continually add great content to your website.
Here are a few resources to learn more about Search Engine Optimization, blogging and social media:
SEO 101: Haley Marketing’s Search Engine Optimization Guide
Choosing the Right Keywords for SEO
How to Write Great Staffing Website Content
Tips for Driving Traffic to Your Blog
Why Blogging Makes Sense as a Business Development Strategy
Social Network Branding
And if you don’t have time to blog or participate in social networks, we can do it for you! View more information about our staffing and recruiting blog and social media package.