Mashable has named June 30th Social Media Day. Let’s celebrate by Tweeting, blogging, and connecting with friends on Facebook. In Buffalo there is a meetup at a restaurant downtown, click here to see if there are any Social Media Day events going on in your city. And if you have been meaning to get on… Continue reading
Monthly Archives: June 2010
I was in a store recently that is owned by a friend of mine, and the employee who was taking care of me mentioned that she was a bit bewildered that so many people were talking about their store on consumer review websites. Apparently, none of her teammates at the store even knew that there… Continue reading
Far too often when designing client websites, I run into the challenge of trying to help our clients avoid the challenge of “looking” like everyone else. The messages across the industry generally do not vary tremendously from the “top quality”, “great service”, “great people” and “guarantees” which everyone tries to use as their differentiators. My… Continue reading
I had a great meeting today with a prospective client. We were talking about corporate branding, the challenges of multi-divisional marketing, social media marketing, staffing website development, and most importantly, the unique challenges of selling technical and professional staffing. During our meeting, our conversation turned to the topic of cold calling, and the person I was speaking with… Continue reading
We recently integrated our job board software with Indeed, Simply Hired, Facebook and Twitter. And the results have been incredible! Check out the screen shot below showing the results of a job posted by Future Force Personnel. In less than one day, their job opening occupied the top 5 spots in Google search results! And… Continue reading
It starts off innocently enough. The client calls and requests something. “Of course we can do that for you, Mr. Client. We’ll try to get that back to you by Friday.” The call ends and the project begins. Oops – we forgot to ask all the people involved if they can meet that deadline. The problem is that Staff A is off on vacation, Staff B and C are fully booked since they have to cover Staff A’s work. And, Staff D cannot do the work required without assistance.
No problem. We’ll just call Mr. Client and let him know that it will be Monday instead. And here’s where the bottom falls out.
What you said is not the same as what was heard.
Q: Why should I keep my staffing firm’s branding consistent? A: Have you ever gone shopping in a different location of your favorite store and found an unfamiliar layout? Nothing was where you expected, and you felt a little lost, didn’t you? This is the essence of brand consistency. When one aspect of your brand… Continue reading
The ongoing battle for DVD rental supremacy has turned into a slaughter. As Blockbuster continues to close stores and contemplate Bankruptcy, Netflix refuses to bask in their victory. In fact, Netflix recently announced it would add Nintendo Wii users to it’s already impressive list of partners that includes Xbox 360, PlayStation 3 and TiVo. As a… Continue reading
On March 18, 2010 the HIRE Act was signed into law saving employers up to $6,621 in payroll tax exemptions per qualified hire. CoWorx Staffing announced an incentive program for their clients-allowing them to access these savings for their temporary and contract staff as well. Haley Marketing designed a one page Sell Sheet to promote… Continue reading
Q: My company keeps increasing the number of sales calls I’m required to make each week. I’m spinning the dial, and doing drop by calls, but I’m having a lot of trouble getting people to meet with me. Any suggestions? A: Before you sell, put yourself in the buyer’s shoes. I’ve had a few recent… Continue reading
Think businesses can ignore Social Networks? Think again! A recent study conducted by Harris Interactive found that company or product reviews on social networks now hold as much influence as more traditional print media (newspapers/magazines). According to the report: “…what people say online about companies, brands and products matters. In fact, nearly half of Americans… Continue reading
Adams & Garth, one of Virginia’s Leading Independent Staffing and Recruiting firms was looking to strengthen their position in existing markets and introduce a new office in Richmond, VA. Their new corporate overview provides a strong introduction to their service offers in a unique format. Their Workforce Strategies Guide includes 24 pages, highlighting ways that… Continue reading
Search Engine Optimization Techniques: How to Get Your Job Post to Page One of Google Search Results in 20 Minutes
Let me preface this post by saying there is no magic solution that will guarantee you get to the top of Google rankings. And if anyone tells you there is–they’re lying! But, there are some best practices you can follow that will help. Today, I wanted to share an example of how we helped Priority… Continue reading