What’s better than being in the right place at the right time? Well for marketers, it just may get a bit easier!
According to AdAge, Facebook is currently testing real-time targeted ads based on the conversations you are having that moment on Facebook.
As AdAge points out: “Users who update their status with ‘Mmm, I could go for some pizza tonight,’ could get an ad or a coupon from Domino’s, Papa John’s or Pizza Hut.”
For marketers it seems like a dream come true. You can reach your target buyer at the exact time they are processing their buying decision.
So…what do you think? How would you would use a tool like this in your business?