We just completed a hugely successful social media campaign for one of our clients that I wanted to share because it is a perfect example of how staffing firms can benefit from social media.
The goals of the campaign:
- To gather feedback and testimonials from current and former clients and contractors.
- To build followers on LinkedIn
- iPad giveaway promotion to clients and candidates
- Clients and candidates need to simply follow the clien on LinkedIn and share feedback
- Promote giveaway on LinkedIn, Facebook, Twitter, and in various emails sent through HaleyMail
– Started on 2/10/11 with 160 followers
– As of 4/25/11 there are 484 followers
– Started on 2/10/11 with 0 recommendations
– Currently have 162 recommendations
In addition to the core focus of driving followers and recommendations on LinkedIn, the contest also generated additional value in other areas:
– Started on 2/10/11 with 70 “Likes”
– Currently at 192 “Likes”
The client has also received a tremendous amount of recommendations on their blog.
If you would like to discuss how your firm can benefit from a social media campaign don’t hesitate to contact Haley Marketing at 1-888-696-2900