Staffing Social Media Campaign: Bayside Solutions

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We just completed a hugely successful social media campaign for one of our clients that I wanted to share because it is a perfect example of how staffing firms can benefit from social media.

The goals of the campaign:

  1. To gather feedback and testimonials from current and former clients and contractors.
  2. To build followers on LinkedIn

Tactic:

  • iPad giveaway promotion to clients and candidates
  • Clients and candidates need to simply follow the clien on LinkedIn and share feedback
  • Promote giveaway on LinkedIn, Facebook, Twitter, and in various emails sent through HaleyMail

Results:

LinkedIn Followers:
– Started on 2/10/11 with 160 followers

– As of 4/25/11 there are 484 followers

LinkedIn Recommendations:
– Started on 2/10/11 with 0 recommendations
– Currently have 162 recommendations

In addition to the core focus of driving followers and recommendations on LinkedIn, the contest also generated additional value in other areas:

Facebook:
– Started on 2/10/11 with 70 “Likes”
– Currently at 192 “Likes”

Blog:

The client has also received a tremendous amount of recommendations on their blog.

If you would like to discuss how your firm can benefit from a social media campaign don’t hesitate to contact Haley Marketing at 1-888-696-2900

 

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