You’re most likely paying good money to not only attend your next event, but to plan, setup and be part of it as well. What if the buzz started ahead of time and then continued well afterwards? What if you could somehow build a community around your event, starting a discussion beforehand that resulted in… Continue reading
Q: What are the best ways to engage people that like our Facebook company page? A: When someone likes your company page it’s not the same as you connecting with them on a personal level – you don’t have the same “rights”. So for example, if you “friend” another person from your personal account you… Continue reading
Hello, I’m Greg the new SEO consultant and social media advisor at Haley Marketing Group, and I’m pleased to meet you! My background is steeped in marketing and advertising; and I have even dabbled in a bit of e-commerce. I enjoy leisurely walks with my family and inevitably jamming every possible event/ happenstance/ obligation into… Continue reading
As social media becomes more prevalent in our lives—not to mention a great tool for your marketing strategies and to engage with your audience—more and more businesses are wary of this new frontier. Sensational news headlines, like the Anthony Weiner story, do not help the situation. If high-profile, public figures misuse social media, how are… Continue reading
We just completed a hugely successful social media campaign for one of our clients that I wanted to share because it is a perfect example of how staffing firms can benefit from social media. The goals of the campaign: To gather feedback and testimonials from current and former clients and contractors. To build followers on… Continue reading
Recently, several members of the team here at Haley Marketing had the pleasure of attending a presentation by Scott Stratten of UnMarketing.com on his 30-city book tour. Not having heard of Scott Stratten (and after I rocky start with the 2 opening presenters), I went into this presentation with no expectations, and was more than… Continue reading
Q: I understand the benefits of social networking, but I just don’t have the time! All of this Twittering, LinkedIn, blogging, etc. could be a full-time job. Please help. A: A common problem for many businesses is managing the time spent on social networking. With the plethora of social media available, networking and marketing can… Continue reading
I just saw this article and thought I would share it with our Ask Haley readers. It’s a great example of how recruiting and hiring has changed with the popularity of new technologes and specifcally social networking sites.
By now, almost everyone has heard of Facebook. For most of us, it is a regular part of our daily lives. Yesterday, Facebook celebrated its sixth birthday. According to founder, Mark Zuckerberg, “Facebook began six years ago today as a product that my roommates and I built to help people around us connect easily, share information… Continue reading
LinkedIn is a very popular social network for businesses and professionals. Use the site’s search engine for your company and you may be surprised at the number of employees using LinkedIn. I came across some good information about ensuring your company brand is consistent among all company users. While mainly used for networking and business development, LinkedIn… Continue reading
The Center for Marketing Research at University of Massachusetts Dartmouth just released an in-depth study of how the fastest growing private companies use Social Media to market their businesses. Here is a summary of interesting findings from the study: Over 90% of Inc. 500 companies use social networks for marketing and branding. 75% of all responding… Continue reading
Q: What’s new with social media? A: I’m sure you’ve heard the term “bleeding edge” and are familiar with the plight of the “pioneers” who took on technology before it had been proven. Web 2.0 and social networks are great examples of this. How many people spouted the uses of Web 2.0 but couldn’t even define… Continue reading
How important is it to have a company website? Well, simply put, do you want to make the right impression on clients and candidates? Arketi Group, a high-tech business-to-business public relations and marketing firm, released its 2009 Arketi Web Watch Survey. The survey reveals 68 percent of journalists consider the impact of social media on BtoB… Continue reading
David Searns, President of Haley Marketing Group was recently featured on XtremeRecruiting.tv. In the video below, David discusses how staffing firms can use social networks to recruit, retain, and proactively manage a positive online reputation: [blip.tv http://blip.tv/play/guU+++4Gge9a%2Em4v]
With the emergence of social networking sites such as Twitter, Facebook, Myspace and LinkedIn, businesses have nearly unlimited access to the public. Through social media participation, businesses can interact with clients, customers and prospects to increase brand awareness and direct traffic to their websites. I just read a very interesting article in this past months Social Computing Magazine. (11… Continue reading
Q: In last week’s Ask Haley, you noted that staffing companies have nothing to lose by creating pages on Facebook and Myspace, but that the time might be better invested elsewhere. What about LinkedIn? A: First, my apologies. In last week’s Ask Haley, I responded to a question about using MySpace and Facebook to create… Continue reading
