I am thrilled to be invited to be a guest speaker for the 2011 Healthcare Staffing Summit: Capturing Opportunities in a Changing Industry.
On Friday September 23, 2011, from 1:30-2:30 pm, I will be joining a terrific panel of healthcare staffing sales and marketing experts for a discussion of:
Getting the Most Out of Your Sales and Marketing Investment
with the Highest Bang to Buck Tactics
Here’s an overview of the session:
When asked to name their top priorities, surveyed staffing executives almost invariably put revenue growth at the top. But what’s the best way to get growth? Add more sales people? Website upgrade? In this panel discussion, staffing experts will share with the audience the top marketing and sales tactics that staffing firms are currently using and will lead a discussion about what really works–and what doesn’t.
The panelists will include:
- Marc Bowles, COO, The Delta Companies
- Rutherford “Ruddy” Polhill, CEO, Healthcare Partners Inc.
- David J. Searns, President & CEO, Haley Marketing
- Moderator: Jon Osborne, VP Research, Staffing Industry Analyst
For my part of the discussion, I will be focusing on:
- Leveraging Healthcare Staffing websites
- Email marketing for healthcare staffing firms
- Blogging and social media marketing for healthcare staffing
About the Healthcare Staffing Summit
The annual Healthcare Staffing Summit brings CEOs, owners, and senior level executives together to focus on topics of both strategic and tactical interest to the full range of healthcare staffing segments – travel nursing, per diem nursing, locum tenens, and allied medical. It is typically comprised of over 55% CEOs/owners and 90% VPs and above. Attendees listen to and interact with healthcare staffing industry leaders and analysts, gather best practices and proprietary information, and enjoy extensive peer networking.