Our client needed us to create a website for their new company, Pinnacle Workforce, which was a branch-off from Pinnacle PEO. The challenge was to maintain the same feel of the Pinnacle PEO brand, but to tailor the content and overall look to healthcare staffing. We accomplished this by writing copy that speaks specifically to… Continue reading
A big THANK YOU to our friends Bob Cohen and Sam Sacco for their very kind endorsement of Haley Marketing’s website development services. Here’s what they had to say: April 27, 2012 This is the third time we made or remade a new website and never could we have imagined a more pleasant experience than… Continue reading
I just came across this helpful list of the top 10 Essential Tips For Social Media. It reviews a number of social media tips that your staffing firm should adhere to. http://fbandbusiness.com/articles/10-essential-tips-for-corporate-social-media-training For additional social media tips check out some of our recent blog posts… Facebook timeline changes and your business My Interest in Pinterest… Continue reading
It’s safe to say social media has transformed the way we do business. And it has transformed how we get business. Clients and candidates use social platforms as a way to connect with and choose a staffing firm. Social media is about adding value and having conversations, not direct selling or advertising jobs. So how can you strengthen your… Continue reading
What do we do? We make our staffing clients more popular! If you thought popularity contests ended in high school–think again! While social media used to be “should-do”– it’s now a “must-do” for all businesses. If you want your staffing firm to be noticed and stand out, then you need to have a strong social… Continue reading
The challenge with this project was to differentiate Artizen Staffing’s services from that of their parent company, Artizen, Inc. Artizen Staffing is focused primarily on creative-type jobs, along with a diversified list of other professional positions. Their parent company is focused more on executive-level project management solutions. We designed the Artizen Staffing website to appeal… Continue reading
So what do you do? Such a simple question. And one we have no trouble answering. Or do we? Actually, it turns out that most of us are answering this question really poorly. When asked what we do, we offer functional answers like “we provide staffing services,” or “we’re one of the top recruiters in… Continue reading
In the staffing industry, we put a lot of effort into making positive first impressions with potential clients. And rightfully so. Staffing decision makers often decide within minutes whether or not they will give you a shot at their business. But does your staffing firm put as much effort into managing candidates’ first impressions? You… Continue reading
Blue Wave wanted a much more modern look and feel for their IT staffing firm’s website. They also wanted to position themselves as experts in IT staffing, and connect with the average IT manager or job candidate. Our team accomplished these goals through catchy, snappy copywriting, Platinum SEO services, and a clean, modern web design…. Continue reading
A Killer Staffing Website is More Than Just Another “Pretty Face.” Q: My website looks nice, problem is, it isn’t getting any traffic–nor people to pick up the phone. How can I make my website work for my staffing firm? A: Is your staffing website getting clients to call? Lowering your recruiting costs? Generating new… Continue reading
I hope you’ll join us for our next Lunch with Haley: Social Relevance: How social media is changing how clients and candidates choose a staffing provider Thursday, April 26th at 2 p.m. EST Discover why having a strong social media presence is an essential part of any staffing organization’s marketing and sales plan. You will… Continue reading
With a focus on serving corporate law departments, law firms, government agencies and non-profits, Assigned Counsel was looking for a new website that would be clean, have a professional look, and be easy to navigate. Haley Marketing was able to portray this with the use of white space, black and white imagery and splashes of… Continue reading
I could not resist! My 16-year old daughter and then my 13-year old son were adamant that I read these books. As a rule, I don’t read fiction. I’m too obsessive; I get so caught up in a good book that I neglect the rest of the world until I finish the last page. So,… Continue reading
Q: What is the best way to get a response from my email marketing? Should I send people to my homepage with my call to action? A: Your Staffing Website’s Home Page is a Lousy Landing Page The biggest mistake most email marketers make is that they send people from the email to the home… Continue reading
Your service isn’t better. And even if it is, it doesn’t matter. “We offer better service.” “Our employees really care, and we provide the best service.” “We’ve built our company around better service.” “Our service is tops in the industry.” That’s what the last four staffing firms told your prospect before you called on them. … Continue reading
With the launch of a new website (coming soon…), R.A. Cohen Consulting asked us to create a new print ad which would increase awareness of their brand, and encourage visitors to the new site. We were asked to create one full-page ad and one quarter-page ad, which would position R.A. Cohen Consulting as the preeminent… Continue reading
