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NAPS 2012 – Lessons for Staffing Firms (part 2)

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Yesterday, I shared my take home from Danny Cahill’s keynote presentation at the NAPS conference. If you missed the post, you can read it here (lots of great ideas!).

Today, I’m going to share a few excellent tips from Susan Young’s presentation How to Grow Your Staffing Business with Traditional and Social Media.

The presentation had some solid tactical advice about the importance of being active on social media and the benefits of blogging and speaking, but I’m going to assume you already know that. What I want to share are some of the more innovative ideas that were presented.

Ideas for blogging:

  • Need content? Pay attention to news and people! When your write about current events, you will attract more visitors.
  • People have information overload. Don’t add to the pile! Make your online marketing helpful by sharing shorter posts, more bullets, pictures in place of words, and adding relevant insights rather than just re-posting other people’s content.
  • The goal of your blog should be to create curiosity. Make people want to read more, learn more, and ultimately want to speak with you about your expertise and services.

Ideas for getting more response from your sales & marketing:

“Go to the front of the net.” Susan used an analogy about her son learning to play hockey, and how he was told that if he wanted to be successful, he had to learn to go to the front of the net because that’s where all the action is.

As a hockey player myself, I loved the advice.

If you sell temporary staffing or direct recruiting, where is your “front of the net?” It’s places your clients and candidate hang out – online and offline. You need to be there. Get involved. And do things that will attract top employers and quality candidates to your organization.

Here are a few examples of where you might find clients and candidates:

  • LinkedIn groups. Join groups that cater to specific types of employers, industries and professions. Ask questions, contribute answers, and start discussions within these groups. Directly reach out to the people who are leaders and vocal participants in the groups.
  • Google. Write more blog posts that will capture the interests of people doing searches related to the industries you serve and the kinds of people you place.
  • Websites of industry leaders and organizations. Contribute content to their blogs and newsletters.
  • Local and industry events. Make sure you are attending, exhibiting, and ideally, get on the speaking circuit.
  • With consultants and industry leaders. Network and develop relationships with influential people.

Want more ideas on marketing for staffing?

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