Clicking publish on a blog post isn’t the end of the process. In fact, in most cases, it’s just the beginning. How can staffing and recruiting firms repurpose blog articles they’ve published on their website?
Stop me if you’ve heard this story before! Explorers with advanced technology and great ambitions set off for a foreign land in pursuit of highly valuable resources. These explorers encounter a native tribe with a spiritual connection to the land around them. The two sides quickly arrive at an impasse. An explorer with a deep… Continue reading
Do you think blogging is too much work? If any of the below roadblocks are holding you back, consider these tips to simplify the blogging process. Takes too much time. It doesn’t have to. The more you write, the easier it becomes. Forget about being a perfectionist, focus on achieving your goals. Write content that… Continue reading
I was recently talking to a staffing company owner when he explained that he can’t blog for his company, because never felt he could dedicate the time to “finish” a blog post. He has strong opinions and ideas, and he feels like writing a blog post is never done, there’s always more content to add,… Continue reading
At Haley Marketing, we take blogging on as a team effort. Every member of our team participates in creating and sharing blog content. Why? Our clients are important to us – so when someone asks a question, we don’t just answer it. We listen, try to understand the question and the reason for the question,… Continue reading
So you’re blogging – that’s great! Blogging is the basis of a great content marketing strategy and opens the doors to many other opportunities. It aids in search engine optimization, serves as a resource for your audience, and provides great content to share on social media. But – if you’re not adding images to your… Continue reading
At Haley Marketing, we’re big believers in content marketing, and as I’m sure you know, we practice what we preach. Over the last several years, we have continually posted new blog content–and it’s worked extremely well. Not only does it offer a high level of value to the staffing industry, but it helps position our… Continue reading
Ready to start blogging? What should you write about? What do people want to read on your blog? The first step to creating your blog content is defining your audience or audiences. Who are you writing for? You can have multiple audiences, and every blog post should apply to at least one of those audiences,… Continue reading
In marketing there is always something new to learn. Whether you’re interested in blogging, analytics, social media or sales, new content and ideas are always available At Haley Marketing, we believe in the importance of keeping up with the most current knowledge and ensure that all of our Marketing Analysts have a strong understanding of… Continue reading
On the second day of the NAPS conference, I had the pleasure of introducing Jenifer Lambert, and her presentation Making it Rain – From Pounding the Phones to Making It Pour. Jen’s talk was all about marketing, and needless to say, I was pretty excited about the ideas she shared! Full Disclosure…Jen is Director of… Continue reading
Yesterday, I shared my take home from Danny Cahill’s keynote presentation at the NAPS conference. If you missed the post, you can read it here (lots of great ideas!). Today, I’m going to share a few excellent tips from Susan Young’s presentation How to Grow Your Staffing Business with Traditional and Social Media. The presentation… Continue reading
Q: Can I copy or incorporate other ideas or articles into our blog site or do all blogs have to be originally written? A: Sharing articles, concepts or ideas that will help your clients is a great way to build relationships and position you as a trusted advisor. That being said, you do need to… Continue reading
