Do you think blogging is too much work? If any of the below roadblocks are holding you back, consider these tips to simplify the blogging process.
Takes too much time.
It doesn’t have to. The more you write, the easier it becomes. Forget about being a perfectionist, focus on achieving your goals. Write content that helps your audiences and positions you as the expert. Let go of your concerns and give it a try by scheduling a weekly time to brainstorm ideas and write short blogs (or even outlines – start somewhere!).
I’m not a writer.
Professional writers are the pros for a reason – they’re amazing at writing an interesting piece that meets the goals – and somehow, they do this concisely and make it look easy. Having a professional writer for you is a great way to take the pressure of yourself. With that being said, being an amateur doesn’t mean you can’t be successful on a different level. Give it a try, you may surprise yourself.
Don’t know what to write about.
This mental block is easy to overcome when blogging. You know your clients. You know your business. What questions are you asked regularly? What information do you have that you wish your clients knew? What tips can you give candidates to help them excel? Write it down. These ideas are the best place to start your blogging strategy.
Will anyone read it?
Absolutely – if you do the work. Writing content is the first step. You should also consider optimizing the content for search engines, resharing it natively on social media, sharing the link to your blog on social media, turning it into a video, promoting it with paid advertising and adding it to your email marketing strategy (or creating a new strategy around the blog posts). There are a lot of simple steps you can take to ensure your content is getting in front of the right people. Pick a few to start with and test the results of your efforts.
Blogging may seem overwhelming, but it doesn’t have to be. Use these tips to give it a try. If you would like professionals to write on your behalf or would like a pro to supplement the work you’re doing, Haley Marketing is ready to help. Give our team of staffing and recruiting experts a call today to learn how we can help!