Okay, I am probably too old to be as big of a Harry Potter geek as I am, but my kids were such Harry Potter junkies that I caught the bug. And as I thought about writing this post, this quote was the first that came to mind. While we are not facing down an… Continue reading
Are you selling staffing the right way? Are you capturing the attention of key decision makers? Are you giving them a compelling reason to talk to you? If the answer to these questions is “no” or “I don’t know,” make sure to attend the Ohio Staffing and Search Association’s 2018 Conference July 11-13 in Put-In-Bay,… Continue reading
A Lesson from Bullhorn Engage Last week, I had the privilege of attending Bullhorn Engage. What was once a user’s group meeting has evolved into one of the premier events in the staffing industry. Sure, it’s a place to learn about Bullhorn’s new technology, but it’s also become a forum to get inspired by world-class… Continue reading
Staffing World 2017 – What Will We Present in Chicago? Bet you can’t wait to hear what Haley Marketing Group has to say this year! David Searns and Brad Smith will be presenting an information-packed session on: How NOT to Sell Staffing. Wait. What? But how do I get business then? David and Brad are… Continue reading
10x Thinking…and the Staffing Industry Autonomous transportation. Eradicating cancer. Privatizing space. Low-cost clean energy. Extending human life by 30 to 50 years. What do these things have in common? Just a few years ago, they were all science fiction. Today, they are happening. At Staffing World 2016, I had the privilege of seeing Dr. Peter… Continue reading
When I first interviewed at Haley Marketing, I was curious to know who the company’s competition was. David Searns, our first-rate leader, told me with tongue-firmly-in-cheek, that a lot of our competition comes from “someone’s uncle’s neighbor’s kid”. Now, after about 200 website projects, I can confidently say that I have seen the full range… Continue reading
Interruption Marketing or Permission-Based Marketing… Which one really works? Great question, so which one really works? I would say the answer is both. In fact, I would argue that you cannot have permission-based marketing without first having some kind of an interruption. You have to create an interruption to gain permission to build a relationship… Continue reading
It’s no surprise to you if working in the staffing industry, that even a perceived shift in the economy can have a significant impact on your staffing business. These shifts can impact not only your day-to-day operations, but also sometimes how candidates and clients see your role with them as a recruiter or staffing company…. Continue reading
Collateral has historically been defined as a collection of printed pieces used to support the sales effort for your staffing services. In the days of cold calls and literally dropping in on potential clients, it was absolutely necessary to have some sort of print piece to leave behind – a business card, a brochure, sales… Continue reading
Is the sky falling? Over the past week, your 401K has probably taken a big hit. Global financial markets are in turmoil. And the lead story on all the national news outlets (and most of the local ones) was the dramatic decline in the U.S. stock market. But what does that mean for your staffing… Continue reading
In our break room we have two coffee makers. One, a Koffee King behemoth hailing from the days when it was klever to spell coffee with a K, has one main dispenser and two warmers housed in a giant steel box. Somewhere, a waitress who calls everyone ‘hon’ is missing a coffee machine. The other,… Continue reading
Last week I had the pleasure of attending the Bullhorn Engage conference in Boston, and two of the keynotes that bookmarked the event really drove home the importance of how staffing firms engage in 2015. The first was from Art Papas, founder of Bullhorn. Naming the event Bullhorn Engage represented a transition from mostly product innovation… Continue reading
Looking for new ways to stand out from the competition? Want to position your firm as an expert…and a trusted advisor? Would you like to stay top-of-mind with every client, prospect and candidate? That’s the idea behind HaleyMail – the only content marketing solution created specifically for the staffing industry! HaleyMail is an award winning… Continue reading
I’ve spent the past 5 days touring colleges with my son. We’ve visited many of the most prestigious institutions in the Northeast: Princeton. Yale. MIT. Carnegie Mellon. And each time the process was nearly identical: Gather at admissions Listen to a one hour presentation Tour campus While the process was clearly formulaic, the presentations were… Continue reading
Boy, I feel depressed. A couple of weeks ago… I was at a conference getting ready for a presentation to one of our largest clients. The morning of my presentation I sat down to breakfast and introduced myself to a few people I did not know. After some brief chit-chat, I was asked what I… Continue reading
I recently had a very novel sales experience. And I guess I should count my blessings that this hasn’t happened more often. We were competing to win a new account (this would be an awesome client for us), and I found out that one of our competitors was telling this company some rather unflattering, and… Continue reading
