ACE Employment serves many industries primarily with administrative and human resources candidates. Our client wanted a clean modern look for the site so we used grey and blue with muted, near-one color images. The site is by design very simple, with clear navigation and brief yet informative copy. The focus of the site is informing… Continue reading
We are pleased to announce a special guest Lunch with Haley! The Avoidant Economy: Changes Staffing and Recruiting Firms Must Make to Thrive in These Rapidly Evolving Times Tuesday, December 4, 2012 2 p.m. EST Scott Wintrip of StaffingU and the Wintrip Consulting Group, will teach you ten changes firms of all sizes must make… Continue reading
Can you imagine if 20% of your sales–and your entire year–was virtually determined by a single day of selling? For retailers, Black Friday (and the holiday season) equates to 19.5% of annual sales (Source: National Retail Federation). For some retailers, holiday sales represent as much as 40% of annual revenue. In the staffing industry, seasonality… Continue reading
In our previous blog post, we discussed the great opportunities that await for staffing firms in online advertising. As we mentioned in that post, there are many platforms and outlets for advertising on, including Bing, Facebook, and LinkedIn. But the biggest online advertising network is called Google AdWords. Google AdWords is a paid search platform… Continue reading
TempStaff wanted to modernize their previous site, which humorously featured an animated version of the VW Beatle. We wanted to bring “home” the point that they are Jackson and Mississippi’s premier placement firm for Administrative/Clerical, Call Center, Light Industrial, IT and professional placements. On the new website, we used a full color photo of the… Continue reading
Simple: They want you to occasionally bend the rules to deliver truly shareworthy service! Most of us realize this intuitively, but a great article on Forbes.com called “What Customers Want: Companies That Bend the Rules” really put the concept into perspective for me. Here are a few key takeaway points from the full article: Great… Continue reading
Industrial Workforce in Quincy, IL is a unique staffing firm in that they only focus on staffing candidates for one large-tire manufacturer on the Illinois-Missouri border. They also focus their efforts on a very specific type of candidate. The website was designed to be extremely easy for job seekers to navigate and find information. Additionally,… Continue reading
Yum! And yuck! Yesterday, I had my first ever visit to wineries in Sonoma County. I was part of the California Staffing Professionals wine tour, which was a fantastic event (thank you Diane!). But this story is not about the wines. It’s about marketing. And the lessons I learned from the four wineries we visited…. Continue reading
What are your marketing efforts? How much do you have to spend on marketing each year? As you know, it is much cheaper to maintain and nurture current client and candidate relationships, although in order to grow and sustain your business, you need to acquire new clients. But marketing can be expensive and time intensive…. Continue reading
Are you using Google Analytics to improve the performance of your staffing website? Or does the thought of Google Analytics throw you for a loop? It’s Brad Smith and Jenny Keller to the rescue! In this must attend webinar, you will learn how to navigate through Google Analytics, the five top stats staffing firms should… Continue reading
IT’S OVER — YEA! After months of endless commercials, speaking events and media appearances, voters are headed to the polls and politicians are headed off the campaign trail. So why is a marketer happy to see all this marketing end? Because political “marketing” has become about everything that gives marketing a bad name. Great marketing… Continue reading
ABR recently revised their logo and highly effective tagline (Work Ready Talent) with Haley Marketing and wanted a standout, easy to navigate, custom website to reflect their new modern look, reinforce their tagline and make the job search process quicker and easier for their candidates. Haley designed a very simple interface for the homepage with… Continue reading
About a week ago, I had the privilege of taking my son to his first rock concert. We saw Rush at the First Niagara Center in Buffalo, NY. Needless to say, we had a great time, and I was more than a little inspired by Geddy Lee, Alex Lifeson and especially Neil Peart. If you’re… Continue reading
First impressions Your site should instantly tell people what you do…and convey a strong image about your firm. What message do you want to convey? Positioning Your design and content should clearly illustrate the things that make your firm special. How will your site differentiate you from the competition? Credibility Your website should prove both… Continue reading
She couldn’t be writing a third post about internal customer service, could she? Well, yes, I could and I am – because internal customer service is that important! So before you navigate away from this post (and dismiss me as mildly obsessed), ask yourself this question: Do your employees treat one another with the same… Continue reading
