In our previous blog post, we discussed the great opportunities that await for staffing firms in online advertising. As we mentioned in that post, there are many platforms and outlets for advertising on, including Bing, Facebook, and LinkedIn. But the biggest online advertising network is called Google AdWords.
Google AdWords is a paid search platform where advertisers “bid” to have their ads show up online. Their ads will be eligible to appear on search engine results pages, mobile devices, and on websites. Google AdWords’ biggest differentiator over their competitors is their ad network size (AdWords reaches 80% of Internet users in the United States). Their differentiator is your biggest advantage. How would you like to reach 80% of your top prospects and candidates that are online?
Where are the ads shown?
Google’s Adwords network gives advertisers the opportunity to be seen in a variety of places online. These different formats mean that you have flexibility in where you place your ads. There are many places your ads can appear, including:
- Google Search (text ads)
- Ads on websites your audience visits (text or banner image ads)
- Mobile phones and devices (text or banner image ads)
(Below is an example of how Google Search ads (text ads) appear in search results.)
So, how does it work?
Once you set up a campaign, your ad can be displayed to people who are searching for the services you provide, in the geographic area that you want to have your ads shown in. For example, let’s say that you run a temporary staffing firm in Portland, Oregon. When a user Googles “temporary clerical jobs in Portland,” they could be shown your ad, click on it, and be connected directly to your website.
While Google AdWords isn’t free, it is an affordable option for companies looking to compete against competitors in the online arena. The great thing about AdWords is that you only pay when someone clicks on your ad. But how much does a click cost? Because of the bidding algorithm, the cost per click varies based upon the market, and where your ad is shown. But clicks are very affordable; usually they range from less than $ 0.75 to $ 4.00 per click based upon your keywords and market. AdWords also allows you to set a daily budget, that you won’t go over. Once your budget is used for the day, your ads are not shown again until the next day.
These budgeting options, as well as the lower cost per click makes this an attractive and affordable advertising option for staffing firms. Interested in exploring this option for your staffing firm? Get in touch with us today to discuss specific AdWords strategies for your staffing firm.