Gearing a Website Toward a Niche Market

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Industrial Workforce in Quincy, IL is a unique staffing firm in that they only focus on staffing candidates for one large-tire manufacturer on the Illinois-Missouri border. They also focus their efforts on a very specific type of candidate.

The website was designed to be extremely easy for job seekers to navigate and find information. Additionally, since the positions available in the heavy industry plan are demanding, physical and extreme, the copy of the site instructs users who would best be suited for these positions without being discriminatory. The site is focused on getting the right candidates to apply for these highly desired positions.


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