Selecting colors can be difficult. Anyone who has developed or redesigned a company logo, or even simply redecorated their house, knows this. Colors affect people in different ways – they evoke a feeling or a reaction. How a color affects someone depends on their age, gender, ethnic background – or even prior association with that… Continue reading
TPI Staffing has been providing custom staffing solutions to employers throughout Southeastern Texas since 1988. They turned to Haley Marketing when it was time to update their website. From administrative professionals to industrial workers, Haley Marketing was able to highlight the diverse range of staffing segments that TPI Staffing works through slide animation on the… Continue reading
The Story Two shoe salesmen are sent to a remote island. The first one calls his manager, really disappointed and down. Quietly he says “I’m coming back, no one here wears shoes.” The second salesman calls his manager. In a very excited voice, he shouts “I’m staying, no one here wears shoes!!” The Lesson There’s… Continue reading
Q: I run a staffing firm that focuses on medical and healthcare placements. Any tips for healthcare staffing firms in 2013? A: In October, I had the privilege of speaking at the Staffing Industry Analysts Healthcare Staffing Summit in Las Vegas, NV. The annual Healthcare Staffing Summit brings together CEOs, owners, and senior-level executives to… Continue reading
I know, I know. You’re thinking to yourself: “I hate New Year’s resolutions.” Well, generally speaking, so do I! But when it comes to delivering outstanding customer service, I’m always looking for ways to improve things at Haley Marketing Group. And the New Year provides a unique opportunity to step back, assess what we’ve accomplished… Continue reading
When THE RIGHT STAFF was ready to re-vamp their website, they turned to Haley Marketing. With a goal to increase brand awareness and continue to position themselves as the leader in professional employment services in the Minneapolis market, their new website had to include an eye-catching – which Haley was able to carryout with bold… Continue reading
Q: We’re doing a lot of things to drive people to our website: blogging, SEO, sharing content on LinkedIn, Facebook and Twitter, using online PR, and distributing jobs to job aggregators. And it’s working. According to Google Analytics, our website traffic has more than doubled. But we’re not seeing more sales leads. What’s wrong? A:… Continue reading
LinkedIn has changed a lot during 2012, so much that is it difficult at times to keep up with it all! But in recent days, they have released a new update for company pages that we think is pretty neat: Featured Groups on company pages. As you no doubt know, LinkedIn plays a big role… Continue reading
Just before Thanksgiving, we sent an email outlining a few of the many things we are thankful for, and we asked our readers to share their 2012 “Thanks” list. Below is a sample of some of the thoughtful and touching responses we received, including the winner of a $100 Barnes and Noble gift card, Katie… Continue reading
With international experience in the global energy industry, the principals at Andival Group bring a unique perspective to staffing and consulting. They needed a website reflecting their specialization in this niche field. Simple site design and navigation, bright colors and a bold image on the homepage helped to bring this message across in the new… Continue reading
This just in: Your staffing or recruiting firm’s success depends on the level of talent you attract. Ok, this isn’t news, really, but it’s important to remember! When we think about customer service, we logically focus on the client side of the equation. Clients place the orders; clients write the checks. But as the employment… Continue reading
Facebook is proposing a change to their Statement of Rights and Responsibilities… and they actually want you to vote on it! A company governed by its users is rare and it’s giving you a chance to weigh in on their process. The voting ends on December 10, 2012 at 12:00 pm (PST), so let’s get… Continue reading
Think marketing. Not sales. If you want to close a million dollar account in the staffing industry, you’ll need great sales skill. You will most likely have to target multiple decision makers, develop internal champions, convey a convincing message that’s highly customized to the specific client, and negotiate wisely. Big sales require big sales skills…. Continue reading
The CMO Council’s “State of Marketing 2012″ survey found that senior-level marketers and executives are focused on mobile and social marketing tactics for their 2013 marketing strategies. Here is a breakdown: So, what does this really mean for staffing firms? Here are my thoughts: You need a mobile website.At Haley Marketing, we track data on… Continue reading
The Barnett Group chose to take advantage of Haley Marketing’s value site service. Our goal was to help grow our client’s professional placement and consulting business. The value site finished project has a highly polished look and suits the company’s image well. It also puts them in a great position to reach out to more… Continue reading
