I have a confession. I love to work on my house. I have an old 1920s Colonial Revival house that has been through more paint, plaster and weird DIY things than five houses should have been through, but when my wife and I purchased it, we could see the care that the previous owners had… Continue reading
When was the last time you were online and had to fill out a form? Maybe you were buying tickets to a sporting event, or making comments on a blog post. And how many times did it take you to decipher that blurry set of letters so you could place your order or put your… Continue reading
Superior Staffing did not have an Internet presence before working with Haley. We gave the site a light industrial look with Carhartt oranges, browns and blues. We focused on the client’s safety services with a large image of a hard hat and gloves in the homepage image. The client chose to have different images on each… Continue reading
Can your staffing firm be great at every aspect of service? According to Harvard Business School professor Frances Frei, no. In this video, she explains why trying to be great at every aspect of customer service so often backfires for service organizations: [youtube http://www.youtube.com/watch?v=5CZobYTEwaY&w=560&h=315] Her key takeaway points: The #1 obstacle to excellence is trying… Continue reading
Q: Ryan, how much does Content Marketing cost, and how would I get started? A: Thanks for asking. This is a question I’ve been hearing quite often since the webinar our CEO, David Searns, held on Content Marketing last month (if you missed the webinar, it’s archived in our Idea Lab). First, there is no… Continue reading
Haley Marketing was recently named the exclusive marketing vendor partner for ANSERTEAM. ANSERTEAM provides clients with national access to an elite team of independent staffing providers. Haley Marketing CEO David Searns said, “Haley Marketing Group is very proud to be a sponsor of ANSERTEAM. They are a great organization helping to level the playing field… Continue reading
Haley Marketing has been asked to co-host a workshop on staffing website design at the 2013 Staffing Industry Executive Forum. The workshop titled, “Making the Most of Your Website,” will take place Thursday, February 28th. At this hands-on session, Haley Marketing CEO David Searns will help lead a discussion about creating a “Killer Staffing Website.” … Continue reading
This story is going viral as we speak! In a nutshell Fitness SF, a Bay Area gym with 4 locations, did not pay their website developer for the work they did. So, the website developer decided to make an example of them… http://fitnesssf.com/ Within the first hour of this story breaking there were over 100…”unkind”…comments… Continue reading
Social media is a great tool for building and nurturing relationships with your prospects, clients, and candidates. What you post on your social media pages can support your traditional marketing efforts, build rapport with your audience, provide an outlet to discuss industry news, and can provide a glimpse into your company’s culture. But what if… Continue reading
Content marketing article featured in StaffDigest We are very proud to be featured in the February 2013 issue of StaffDigest. And our thanks go out to Steve and Paula Kutka for including us in their most recent issue. You can read the article here> More content marketing resources Marketing Staffing in 2013 Content is still… Continue reading
As a world class leader in providing cutting-edge solutions in information technology, scientific and life sciences, and accounting/finance resources, TechnoSmarts needed an updated website that presented them as such. The site was designed to be simply to use with easy navigation. Animated slides on the homepage highlight TechnoSmarts awards and consistency of their services. Incorporating… Continue reading
I’m one of the 1% It can’t be true. I thought I was part of the 99%??? Nope. Not according to LinkedIn. I’m a 1 percenter! So what does it mean? From a literal perspective, my profile is one of the top 1% most viewed profiles on LinkedIn’s network. But guess what. I’m not even… Continue reading
Join us for the next Lunch With Haley: Content Marketing LIVE! Content marketing is the art of selling without selling. In staffing, content marketing is being used to differentiate, add value, nurture relationships, and most importantly help staffing firms boost sales productivity and get out of the commodity trap. Want to see what great content… Continue reading
Q: Rob, I have seen animations on my competitor’s homepages and like how they look, but have concerns whether the cost to add one to my website is worth it. Are these slideshows all style and no substance? A: First of all – I’m glad that you are taking a look at your competitor’s websites!… Continue reading
Making more placements can come from a number of activities: Your sales reps can “dial for dollars.” You can blanket the market with expensive advertising. You can cross your fingers and wish on a star. Or, you can simply deliver better service! I vote for the last option. Improving your customer service is an inexpensive,… Continue reading
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