If you’re forced to continually deal with nightmare clients, it can certainly feel that way! Hey – every staffing firm (and every business, for that matter) has tough customers who demand excellence. This post isn’t about them. Today, we’re talking about unreasonable, unruly and downright scary clients – the ones who make your knees knock… Continue reading
In the first two blog posts of this analysis of nearly 1 million website sessions on staffing company websites, I looked at the importance of returning website traffic and then I dove into the different types of website traffic and which category converts best on staffing company websites. The last area that I looked at… Continue reading
Spending time on Twitter might seem like a great way to waste time. For me, it’s research. Sure, I follow friends, family, sports bloggers and musicians, but over the past 2 months I have been following and observing roughly 2000 staffing professionals from across the industry to see exactly how the industry acts on a… Continue reading
I’ve been spending a ton of time on Twitter lately. This is a direct result of the MLB postseason. See, when it comes to second screen monitoring, my iPhone and Twitter are a go-to when I’m watching any sporting event. Along with Baseball though, I’ve been spending a ton of time using Twitter for research… Continue reading
We live in a society where pretty much anything can be bought and sold. Which is why I was somewhat less-than-surprised to hear that businesses had taken their poor online reputations – and sometimes the reputations of other companies – into their own hands, and turned to Fiverr.com to purchase online reviews. These reviews served… Continue reading
Oftentimes, when staffing firms invest in marketing campaigns, they toil over perfecting every word, each keyword, and every pixel of a design. But even the most well-structured, stylized and engaging marketing or sales campaign results will be limited simply because of the destination for a campaign. Consider these questions: Did you create a specific landing… Continue reading
Last week, I talked about the importance of getting returning website traffic back to your staffing company’s website to maximize website conversions. Why is it important? Because they converted nearly twice as much in going from the blog to a conversion page (Job Board, Contact Us, etc.) on the website. This week, I’ll take a… Continue reading
Don’t make more cold calls. Make better calls by integrating direct marketing into your sales process. Want to double the effectiveness of your sales efforts? Want to get more appointments with higher level decision makers? Want to sell higher margin solutions? Don’t make more cold calls. Make better calls by integrating direct marketing into your… Continue reading
How Should Our Staffing Firm Use Twitter? Twitter is typically considered to be a social media platform focused on news. Learn how to effectively utilize this platform as a staffing or recruiting firm to share news and jobs with your target audiences. Read More How Should Our Staffing Firm Use Google+? Google+ allows companies and… Continue reading
Are you currently experiencing a talent shortage? YouTube reaches more 18-34 year-olds than any cable network. Are you currently using it? Read more »
A typical staffing firm hears from only 4% of its dissatisfied customers – which means that you’re unlikely to know about service problems with the other 96%. Yikes! But although the vast majority of dissatisfied staffing customers may be too polite to tell you about service mistakes, they ARE more likely than ever to vent… Continue reading
My latest analytics project came in the form of looking at the behavior of website traffic after users read blogging content. One feature of Google Analytics allows for the creation of goals. With goals, we can do some cool things and that was the basis of this project. For example, we can tell Google Analytics… Continue reading
Haley Marketing would like to congratulate our ASA Staffing VOICE Award winners for 2015! From websites to social media to corporate identity, these campaigns were honored by the American Staffing Association for their vision, originality, innovation, creativity and effectiveness. ASA Staffing VOICE Awards 2015 Check out our video to see all of the award-winning campaigns…. Continue reading
For many staffing and recruiting firms, the way to best utilize Facebook isn’t as clear-cut as some of the other social platforms available. One of the biggest reasons for this is because Facebook is changing. Constantly. The algorithm behind Facebook that determines what content is shared and where it is shared is constantly being updated… Continue reading
In the first part of this series, we discussed LinkedIn company pages and shared tips on how to effectively use this page. In this article, we will focus on sharing from your personal profile. When sharing as yourself, as opposed to from a company page, you are able to share updates that appear in your… Continue reading
I’m a big believer in fresh and relevant content and blog posts. It helps position you as an expert in the field, provides your target audience with value, keeps you top-of-mind and helps you improve your search engine rankings. But that doesn’t mean older content isn’t valuable anymore. In fact, if you take a look,… Continue reading
