I’ve heard it dozens of times.
“I get it…Our company needs to be active on social media. But what should we be doing? Where should we be sharing our blog articles to get the most exposure to the material?”
By nature, your blog and website in general are static entities. Sure, if the copy is written in a strategic way so that it is optimized for search engines, viewers will come across it from search results.But, why sit back and wait for traffic to come to you when you can go out and actively drive qualified candidates back to your website, articles, and jobs?
Developing a Road Map
When you head out on a vacation to a new state for the first time chances are you load an address into your GPS and develop a series of steps to get you from Point A to Point to your End Location.
Your social sharing strategy requires the same road map. The same direction. The same defined series of steps that will help you get from Point A to Point B to Success.
Introducing The Ultimate Content Marketer’s Social Sharing Checklist
Using the checklist below as your road map, and the top social media tools, you can set yourself on the path to social sharing success. Print this document and use it with every new post, to make sure you are maximizing your efforts and sharing to the right places, every time.
Note that while the majority of the location below are social media related, our team strategically chose to include 4 print pieces within your overall strategy as well.
Content marketing doesn’t have to end with Facebook or Twitter! Take that great content, place it on some branded letterhead and print it and use it within your print marketing initiatives!
Personal Facebook Account
Company Facebook Page
5 Facebook Groups
Personal Twitter Account
Company Twitter Account
Company LinkedIn Page
10 LinkedIn Groups
Personal Pinterest Board
Company Pinterest Board
5 Google+ Communities
Link in Email Signature
Email Directly to 5 People
Email to Co-Workers With This Checklist
Email to Industry Influencers
Email to Local Influencers
Feature in Internal Company Newsletter
Feature in External Company Newsletter
Republish as LinkedIn Post
Republish as Medium Post
Print Branded Copies
Place Copies in Office Waiting Room
Place Copies in Recruiters’ Offices
Include With Sales Drop-Off
Go All-In On Social Media in 2016
With Social Pro by Haley Marketing, one of our skilled Social Media Marketing Advisors will take responsibility for developing your organization’s voice on Facebook, Twitter, LinkedIn, and Google+. By posting quality content, top jobs, and other branded shareables every day, your firm will be positioned as a premier resource for job seekers and employers within your target market.
Did I mention Social Pro assisted in clients winning two ASA VOICE Awards this Year…including the Best of Class award for Social Media?
Related Content: Haley Marketing Clients Win Seven ASA VOICE Awards
Make social media marketing a priority, and let us help you craft a perfect social media strategy for 2016. Contact Haley Marketing Group to learn more about Social Pro.