If you want to build a comprehensive social media marketing strategy you’re going to need one major thing…a plan.
Everybody wants to be great on social media, but what an overwhelming majority of businesses and social users fail to do is develop a monthly and annual strategy to guide them towards success.
Instead of being reactionary, responding to major events after they’ve passed by, the most successful companies develop a strategy for how they will incorporate these major events into their marketing efforts.
Related Content: 6 Real Time Events to Add to Your Content Marketing Strategy in 2016
In conversations with staffing firms across the country, I typically advise them to post content one to two times each day to leading social platforms (Facebook, Twitter, LinkedIn and Google+). When all things are considered, that leads to me telling people to post about 730+ social media updates within a year…on each social platform.
I’m almost surprised it hasn’t been said this bluntly to me before…but what the heck are you going to post!?
The best staffing firms use the most popular social media tools to help them post a healthy mix of content including, but certainly not limited to, top jobs, blog content, top resources from third-party websites like Inc. and Forbes, company updates, fun pictures and information about their team members, and of course…holidays.
If you’re looking to build an awesome social sharing calendar this year, make sure you add these 39 holidays to your overall strategy, originally created and published by Website Magazine (@WebsiteMagazine)
Posting daily content on social media is a lot of work…we get that! That’s why we want to help!
Go All-In On Social Media in 2016
With Social Pro by Haley Marketing, one of our skilled Social Media Marketing Advisors will take responsibility for developing your organization’s voice on Facebook, Twitter, LinkedIn, and Google+. By posting quality content, top jobs, and other branded shareables every day, your firm will be positioned as a premier resource for job seekers and employers within your target market.
Did I mention Social Pro assisted in clients winning two ASA VOICE Awards this Year…including the Best of Class award for Social Media?
Related Content: Haley Marketing Clients Win Seven ASA VOICE Awards
Make social media marketing a priority, and let us help you craft a perfect social media strategy for 2016. Contact Haley Marketing Group to learn more about Social Pro.