What is your company brand? Can you define it?
If you say “We place the best candidates, faster and for lower cost,” then stop right here – you have no brand. Nothing, at least, that sets you apart from any other staffing/recruiting firm in your area. You and your competition are making the same promises.
So why would top candidates and employers choose you over your competitors?
“Your brand is what other people say about you when you’re not in the room.” – Jeff Bezos, Amazon.
Do you have a fun and engaging social media presence? A newsletter that promotes your current highly coveted positions to your current/past candidates? A blog that offers management and hiring tips, specific to your niche (if you have one)? How about your website…is it mobile, easy to access and take the next steps like filling out a job order or applying online?
All of these factors contribute to your company brand!
So, what are people saying about your firm when you’re not in the room?
Well, if they’re not saying “I think this firm places the best candidates fastest and at the lowest cost”, then it may be time to redefine your brand.
Need help figuring out how to stand out from the competition or emphasizing the brand you’re trying to build? Talk to the marketing experts at Haley Marketing Group. We are the largest marketing agency catering to staffing and recruiting in the world – how’s that for building a brand! We can help you build a new website, establish a social media presence, become a thought leader in your industry, the list goes on and on. Email us today at [email protected] and let us help you give your candidates and clients something to talk about.