Article originally published by Cathy Lanski on February 8, 2016.
Don’t Use No Double Negatives in Your Copy.
You can break plenty of other grammar rules.
Can I start my sentence with “And”?
Sure you can.
You can also use sentence fragments and end sentences with prepositions.
Sometimes in marketing, it’s not about constructing a sentence in perfect English – just constructing the perfect sentence.
It’s about impact.
But you have to know the rules before you break them. There is a big difference between choosing words…or punctuation… to create a mood and making grammar mistakes.
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