Are you familiar with Facebook Live? If not, you should be! Facebook Live is a live video streaming service that allows users to broadcast from anywhere, at any time, from their desktop, laptop or mobile device directly to their Facebook News Feed. This is a great way for businesses to pull back the curtain and give their customers a behind-the-scenes tour of how they work. It can also be used to answer frequently asked questions and introduce a new product. Facebook Live can also be utilized by the staffing industry in many ways:
Each week, a staffing consultant can get on Facebook live to discuss new job openings. Go into detail about the responsibilities of each job and what qualifications the employer is looking for. You can also give a little background about each employer and who they are.
Testimonials are a great way to promote your company, so why not do a live testimonial? Ask someone who you’ve placed on a job and had a great experience if you can do a short live interview with them. They can talk about everything from their job search to contacting you and getting placed. This is a great way to encourage job seekers to reach out and inquire more about your services.
This is also a great opportunity for staffing consultants to address questions such as what hiring managers are looking for in candidates. They can also go over helpful tips such how to put together an eye-catching resume and properly prepare for an interview.
About once a month, someone from your staffing firm can also get on Facebook Live to talk more specifically about who you are and what industries you staff in. This will give people who recently liked your page a chance to get to know you better by actually seeing and hearing you.
If you’re at a job fair, take your phone, hit that live button on Facebook and let everyone know you’re there! Show everyone your booth, let them know how long you’ll be there and exactly what jobs you’re hiring for.
As you can see, there are many ways staffing firms can take advantage of Facebook Live. All you need is your mobile device or computer, which makes this a simple and cost-effective marketing tool. Next time you see an opportunity to promote your company, take out your phone, sign into Facebook and go live!
If you have any questions about how to improve your social media presence, we can help! Contact Haley Marketing Group for all your marketing or social media needs.