ABLE Associates came to Haley Marketing Group wanting to update their website. They were looking for a high-energy look and feel that was also user friendly. They needed a site that was simple to navigate and mobile friendly. Integrating seamlessly with ABLE’s ATS and social media was a must.
ABLE Associates is an award-winning, independent staffing service. Locally owned and operated since 1989, ABLE has been recognized as a top women-owned business in Massachusetts for many years and has received commendations from officials at the state and local level.
Their target market is job seekers and employer companies – specifically in the industrial management, electronics and engineering, information technology, professional and allied healthcare industries throughout Eastern Massachusetts and Rhode Island.
Their new site needed to stand out from national staffing sites – and make it easy to find the information visitors are looking for – whether they are job seekers or employers. Playing off the sailboat image in the ABLE logo, the site is built around a sailing theme, featuring images and headlines that support this unique messaging.
A responsive design and a branded mobile plugin ensure that no matter what device visitors use (from smartphone to desktop) the site design will look great and be easy to use. Because ABLE wanted to target job seekers, features of the new site include a job board, refer a friend form and an informative blog. There are strong calls-to-action throughout the site to drive job seekers to search jobs and apply online.
The new site is not just pretty! Since going live on March 30, 2017, the site has had 4,511 Site Visits –54.2 percent of these were new site visitors and 32.28 percent from organic search traffic. Of those, 21 percent accessed the site from a mobile device. Eighty-one percent of visitors accessed the site from Massachusetts and Rhode Island – exactly the area they wanted to target.
About the ASA Genius Awards
The Genius Awards recognize the best and most innovative communications and marketing campaigns among American Staffing Association member staffing companies. The entries are judged by a panel of communications experts, based on aesthetics, messaging, originality, innovation and overall effectiveness. Achievements in individual categories were recognized with Grand Awards, Genius Awards, and honorable mention distinctions.
To take a look at the website, or to learn more about Able Associates, visit their beautiful new site here.
Wondering what Haley Marketing Group can do for your staffing firm?
We’d be happy to discuss your options. We can design a state-of-the-art website, create an attention-grabbing direct marketing campaign or show you how social media can help you stand out, stay top-of-mind, and sell more.