RPC Company was awarded the ASA Genius Honorable Mention for Social Media. The objective of the “Find Your Next Superstar” campaign was to feature RPC’s awesome candidates on social media and get them hired.
RPC regularly places their strongest candidates in the Talent Showcase page on their website. Each candidate has a photo and a biography that includes their area of expertise and where they are located.
The company wanted to take it to the next level by sharing these candidates on social media, getting their candidates hired faster and establishing themselves as a market leader.
The main audience of the campaign was clients in the Dallas, TX area, including Fort Worth, Irving and beyond. Their secondary audience was candidates looking for a staffing agency to work with. Seeing their peers featured on the RPC website may lead them to sign up with RPC themselves.
Candidate bios were promoted on RPC’s Talent Showcase page on their website. Brief social media teasers are written and paired with an eye-catching image that takes the reader back to the Talent Showcase page or a specific bio.
“As a veteran owned business, we are driven to put our veterans back to work,” said Susan Reed, RPC Marketing Coordinator. “Our Talent Showcase has been an awesome tool to highlight the amazing people we work with to our clients and community as a whole.”
Since launching this campaign, there has been a steady increase in traffic to the Talent Showcase and website traffic overall has increased by 18%. Also:
- Talent Showcase visits increased by 39%
- Social media traffic has increased by 30%
- Facebook visits increased by 15%
- LinkedIn visits increased by 8%
- Twitter visits increased by 91%
RPC’s Mission is to be the premier boutique staffing firm for clerical, administrative, financial, healthcare and IT personnel in the region. We focus on personalized service, a true understanding of your industry and specific needs, and dependability.
To learn more about RPC Company, visit their website.
About the ASA Genius Awards
The Genius Awards recognize the best and most innovative communications and marketing campaigns among American Staffing Association member staffing companies. The American Staffing Association has recognized several member staffing firms with 2017 ASA Genius Awards, formerly known as the ASA Staffing VOICE Awards, to honor the best staffing industry marketing, advertising, multimedia, and public relations campaigns of the year.
The entries are judged by a panel of communications experts, based on aesthetics, messaging, originality, innovation, and overall effectiveness. Achievements in individual categories were recognized with Grand Awards, Genius Awards, and honorable mention distinctions.
Wondering what Haley Marketing Group can do for your staffing firm?
We’d be happy to discuss your options. We can design a state of the art website, create an attention-grabbing direct marketing campaign or show you how social media can help you stand out, stay top-of-mind, and sell more.