Wood Personnel wanted a custom website that reflected their primary focus: the people they serve. They were determined to achieve this without falling into typical staffing company design and imagery. Their site would, aesthetically and functionally, be a leading design of the 21st century.
These goals were achieved. Wood’s pleasant and calm color palette of blues and tans gives the site a modern look, with plenty of white space on the page. Coupled with larger fonts, short, easily read and clearly defined areas of copy, the layout and color choices for this site make it simpler for users to find the information they seek.
The imagery on the new site, while minimal, is striking and sets the tone for the entire site. Wood is all about “just good people,” and the people in Middle Tennessee that Wood serves feature prominently in the job seeker and employer sections.
The site is designed to appeal to existing and prospective candidates and clients in Middle Tennessee, centered on Nashville and including the Cool Springs area, Gallatin, Lebanon and Murfreesboro, looking for positions in industrial and warehouse, office and administrative, and technical and management.
Job seekers and employers can easily locate the information they need. Layout, navigation, design and aesthetics were all considered in this project. The homepage, job seekers page and employers page feature action bars; customized, clearly demarcated areas that encourage the user to take quick action after being informed of Wood’s services, industries and differentiators.
“We are thrilled with our new custom site and have gotten great feedback from both clients and candidates,” said Stephanie Baker, Wood Personnel Marketing Manager. “As a bonus, our new website was recently awarded a 2017 Genius Award by the American Staffing Association. This is an important award as it is specific to our industry and recognizes us as being one of the best within our industry.”
The action bars, contemporary design that follows current best practices, clear and concise copy, and well-defined areas of information on long scrolling landing pages, along with a fully social-media-ready blog and job-filled job board – all packed into a completely mobile-friendly website, makes Wood Personnel’s new website a sure bet in Middle Tennessee.
To learn more about Wood Personnel Services, visit their website.
About the ASA Genius Awards
The Genius Awards recognize the best and most innovative communications and marketing campaigns among American Staffing Association member staffing companies. The American Staffing Association has recognized several member staffing firms with 2017 ASA Genius Awards, formerly known as the ASA Staffing VOICE Awards, to honor the best staffing industry marketing, advertising, multimedia, and public relations campaigns of the year.
The entries are judged by a panel of communications experts, based on aesthetics, messaging, originality, innovation, and overall effectiveness. Achievements in individual categories were recognized with Grand Awards, Genius Awards, and honorable mention distinctions.
Wondering what Haley Marketing Group can do for your staffing firm?
We’d be happy to discuss your options. We can design a state of the art website, create an attention-grabbing direct marketing campaign or show you how social media can help you stand out, stay top-of-mind, and sell more.