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The Road Map to Social Media Success: Conceptualizing Your Strategy

Conceptualizing Your Strategy
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“The goal is not to be good at social media. The goal is to be good at business because of social media” – Jay Baer 

When we look at the road map to social media success, it is critical to start at the end, by identifying our goals. What are we trying to accomplish? After all, if we start by deploying social media tactic after tactic without a true goal in mind, how will we know if the actions we are taking day after day are having an impact on our organization?

Related Content: [The Road Map to Social Media Success] Part 1: Identifying Your Goals

Once you have defined your goals, and have a firm understanding of what you’re trying to accomplish, it’s time to sit down and conceptualize your strategy.

Using the vacation analogy, if our goal is to go on vacation with our family, the strategy would be to get the family together at a defined destination.

When it comes to staffing and recruiting firms across the United States, most (if not all) organizations operate to reach two main goals:

  1. Generate Job Applications
  2. Generate Job Orders

With those two main goals identified, what strategies can we deploy to help us reach them?

How to Generate Job Applications

  1. Increase Job Board Visits
  2. Increase Website Contact Form Submissions
  3. Increase Telephone Calls to the Office
  4. Increase Emails from Candidates to Recruiters
  5. Increase Overall Website Visits
  6. Become an Employer of Choice
  7. Establish a Referral Program
  8. Attract New Candidates to the Website
  9. Activate Passive Candidates
  10. Reactivate Past Candidate
  11. Showcase Brand Identity

How to Generate Job Orders

  1. Increase Contact Form Submissions
  2. Increase Telephone Calls to the Office
  3. Increase 1-1 Contact with Hiring Managers
  4. Increase Website Visits to Service Pages on the Website
  5. Activate New Clients
  6. Become a Trusted Thought-Leader
  7. Establish Credibility
  8. Reactivate Past Clients through Skill Marketing
  9. Establish and Improve Brand Awareness

We’ve Conceptualized our Strategy…Now What?

We’ve taken our goal one step further and outlined the numerous strategies that could ultimately help us reach that goal. The next step is to start small! Pick one strategy and identify that as the main strategy you will use for Step 3: Outlining Your Tactics.

For the next part of this series, titled  “Outlining Your Tactics” watch the following Lunch with Haley presentation “The Road Map: A Step by Step Guide to Social Media Success

This 1-hour presentation will walk you through the roadmap to effectively recruiting top candidates on social media. Starting with defining SMART goals, you’ll then learn how to conceptualize your strategy. Once we review strategy, I outline over 20 proven tactics to generate applications from social media!



How Can Haley Marketing Help?

Whether you’re a staffing firm owner just getting started on social media or the social media coordinator for a specific firm, Haley Marketing Group has the team in place to help support your initiatives. With Social Pro by Haley Marketing, one of our skilled Social Media Marketing Advisors will take responsibility for developing your organization’s voice on Facebook, Twitter, LinkedIn, and Google+. By posting quality content, top jobs, and other branded shareables every day, your firm will be positioned as a premier resource for job seekers and employers within your target market.

Your advisor is also available to answer specific questions about other leading social platforms like Snapchat and Instagram. We understand the social space and want to help you make the most out of your time spent on every platform.

Did I mention Social Pro assisted in clients winning six ASA Voice and Genius Awards?

Not sure you need a full social media advisor to execute your strategy? Just need a little coaching along the way?

That’s fine too!

We’d love to consult with your team on a monthly basis, giving your social media coordinator or internal team member tasked with social responsibilities additional tips and best practices to help them crush social media!

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