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The Road Map to Social Media Success: Outlining Your Tactics

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When we look at the road map to social media success, it is critical to start at the end, by identifying our goals.

What are we trying to accomplish?

After all, if we start by deploying social media tactic after tactic without a true goal in mind, how will we know if the actions we are taking day after day are having an impact on our organization?

Related Content: [The Road Map to Social Media Success] Part 1: Identifying Your Goals

Once you have identified your goals and have a firm understanding of what you’re trying to accomplish, it’s time to sit down and conceptualize your strategy.

Using the vacation analogy, if our goal is to go on vacation with our family, the strategy would be to get the family together at a defined destination.

Related Content: [The Road Map to Social Media Success] Part 2: Conceptualizing Your Strategy

With a strategy scripted out, we’ve reached the point in the process where we can start to outline our tactics. What social media tactics will we deploy day after day to fuel our strategy and ultimately drive us towards our goal?

Personally, I love outlining social media tactics for two main reasons:

  1. It provides you with the opportunity to try new things
  2. It allows you the chance to further explore analytics to measure the effectiveness of each tactic

The social media landscape changes by the week.

What’s effective today in driving resumes and applications may not see the same success rate later this year.

When you outline the tactics that fuel your strategy you provide yourself with the opportunity to experiment with new social media tactics and trends. While this can be exciting and give you the chance to think outside of the box, it’s important to remember where we started in step one of the road map to social media success, our goals.

I fully support trying new things on Facebook, Twitter and LinkedIn, but it’s important that you set weekly, monthly, and quarterly benchmarks that align with your organizational goals to make sure the tactics you’re implementing are having a positive impact.

10 Proven Tactics to Secure Job Applications through Social Media

Where should you get started? What can you do today to drive applications to fill the job orders already sitting on your desk?

  1. Create a Well-Designed Website Conversion Funnel
  2. Understand Social Media Tools to their Fullest Extent
  3. Post Jobs Everywhere
  4. Start Utilizing Facebook Jobs
  5. Incorporate Hashtags on Twitter
  6. Implement Remarketing through Facebook Advertising
  7. Grow LinkedIn Connections Daily
  8. Listen and Respond to Applicants
  9. Document Who Your Company is on Instagram
  10. Strive for Five Stars

Additional Reading: You Can Land More Applications Through Social Media…And I’m Going to Teach You How

The Road Map to Social Media Success

Ready to learn more?

Watch the following Lunch with Haley presentation “The Road Map: A Step by Step Guide to Social Media Success

This 1-hour presentation will walk you through the roadmap to effectively recruiting top candidates on social media. Starting with defining SMART goals, you’ll then learn how to conceptualize your strategy. Once we review strategy, I outline over 20 proven tactics to generate applications from social media!



How Can Haley Marketing Help?

Whether you’re a staffing firm owner just getting started on social media or the social media coordinator for a specific firm, Haley Marketing Group has the team in place to help support your initiatives. With Social Pro by Haley Marketing, one of our skilled Social Media Marketing Advisors will take responsibility for developing your organization’s voice on Facebook, Twitter, LinkedIn, and Google+. By posting quality content, top jobs, and other branded shareables every day, your firm will be positioned as a premier resource for job seekers and employers within your target market.

Your advisor is also available to answer specific questions about other leading social platforms like Snapchat and Instagram. We understand the social space and want to help you make the most out of your time spent on every platform.

Did I mention Social Pro assisted in clients winning six ASA Voice and Genius Awards?

Not sure you need a full social media advisor to execute your strategy? Just need a little coaching along the way?

That’s fine too!

We’d love to consult with your team on a monthly basis, giving your social media coordinator or internal team member tasked with social responsibilities additional tips and best practices to help them crush social media!

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