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Friday Fast Five: Video in Marketing

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We’ve been talking video this week at Haley Marketing Group. The team is always exploring ways to increase how we use it ourselves for training, marketing and education.  We also regularly share ideas on how staffing firms can use video to capture the attention of their clients and candidates.

In her Ask Haley Blog, Digital Media Graphic Designer Sara Gianello notes “predictions indicate by 2020 video content will make up as much as 80 percent of all internet traffic.” She says,  “Typically, marketers who utilize video see revenue growth up to 49 percent more than non-video users.” Read more here:  Video Can’t be THAT Important.. Right?

We rely on video in our Help Center to help share best practices, tips and how-tos with our clients like this one on Sharing Blogs in LinkedIn Groups. It can be a lot easier to walk clients through processes and products when they can see it firsthand.

Through our Social Pro service, we help clients get the most out of their content by creating video, infographics and slide shares that can be shared through social media.

We use video ourselves in social media to share with our followers, like this video in which CEO David Searns discusses this year’s Executive Forum where he will be discussing marketing for staffing that is strategic, measurable and based on analytics.

Social Media Marketing Advisers Brad Bialy and Matt Lozar have led by example,  sharing videos on LinkedIn designed to show staffing and recruiting firms how they can use social media to take their marketing to the next level.

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