Along with the ever-rising popularity of social media comes a new field of competition for consumer attention. It is predicted that by 2020 video content will make up as much as 80 percent of all internet traffic. How can you utilize each platform for optimal video marketing?
Facebook has long been the top dog of social media, with as many as eight billion videos watched per day. Along with standard video, Facebook now offers Stories and live streaming. Live video allows your audience to personally interact, leading to 10 times more engagement. This allows consumers a feeling of understanding and a relationship with your brand. According to Livestream, 80 percent of millennials prefer watching a live video than reading a blog post. This alone should influence you to put down the pen and start producing video.
Over the past six and a half years, we’ve seen exponential growth in companies like Instagram. With the release of Stories in 2016, Instagram went head-to-head with social media giant Snapchat. This not only gave users the capability to add a permanent video to their feed, but also the ability to add temporary video to their Stories. Stories are useful for showing serious content such as available jobs. They are also great for showcasing your company’s personality with how-to videos and birthday celebrations. Utilizing video on your Instagram feed can have a huge impact on your brand’s reputation – especially in the people-oriented staffing industry.
Video’s Golden Child, YouTube, with over one billion hours watched daily, is unlikely to disappear anytime soon. Not only is this platform great for viral videos, it is also a great resource to keep your clients and candidates up-to-date on industry best practices. YouTube creators can be very influential to their subscribers; 6 out of 10 subscribers follow recommendations from creators as opposed to their TV and movie star counterparts. This provides a perfect opportunity to connect with subscribers and get them involved and educated.
Snapchat & Twitter
Don’t forget about Twitter or Snapchat either; 82 percent of users on these platforms watch video. Snapchat alone records an astounding 10 billion videos views daily! This alone is enough proof that no single platform should be ignored. Every branch of social media engages a different audience which might require slight differences in the way a video is marketed. For example, take Snapchat and compare it with Facebook – Snapchat is limited to 10-second video clips, whereas Facebook’s limit is 120 minutes (or maximum file size of 4GB). This greatly influences the type of content published on these channels. On Facebook, your company might upload an in-depth video about finding the perfect candidate. Snapchat could then complement this by displaying a short teaser which directs traffic back to Facebook. This well-rounded approach not only peaks interest in your company, it drives engagement to your other social media platforms.
Typically, marketers who utilize video see revenue growth up to 49 percent more than non-video users. It’s not just about the medium, it’s about how marketers choose to use it. Stay ahead of the game and keep up with all the latest video trends by visiting our blog.