Content is king. You’ve heard that before.
But once you’ve put the effort into creating content what can you do with it?
This week the team at Haley Marketing Group is leading my example. Here’s how we get the most out of our content by sharing it across platforms.
Instagram. Any visual content you create will find a natural home on Instagram. Post team member profiles as we’ve done here, use it to showcase talent, or share photos or videos of company events. Sky’s the limit as long as it’s visually interesting and consistent with your brand.
Facebook. This platform offers a lot of options for visual and text content sharing. For greater reach, encourage your team to share company posts on their own accounts. Take it a step further with a paid campaign. Visit the linked post to read what Jenny Keller Yesilevskiy, our Digital Marketing Manager has to say on how staffing companies can land more applications with paid strategies.
Twitter. Staffing companies can use this platform to share open jobs, events, top candidates or show your personality. Here we post a link to our latest Lunch with Haley webinar, where team members who attended the Executive Forum shared what they learned. Our webinars are a great educational tool for our clients. Connecting on Twitter makes it easier to interact in real time.
LinkedIn. This is the ideal venue for connecting with clients and candidates and offers multiple options for sharing content. Share from your personal account, your company account, groups or post directly to LinkedIn. Find out which option can produce the most traffic by reading our linked article.
Industry Publications. Trade magazines often welcome articles from industry insiders who can offer their own unique insights and expertise. Check the submissions guidelines to see what sort of contributions they are currently seeking and how you can have your content published. See what we’ve done here in Staffing Stream.