Content Is Data.* Likes and feels are nice but they should be guided by analytics. Your content marketing strategy should engage audiences in many different ways. To effectively do this, you need to know how your content is working. to know, follow these four steps: 1. Monitor. 2. Track. 3. Tweak. 4. Repeat. Find patterns… Continue reading
If you are looking to clean up old content on your site or create a new website, it’s important to think about if you should be deleting or updating content. You may be thinking: Are people even reading this content? Is the content relevant? Is this content a waste of space? Does this impact my… Continue reading
When I first started working at Haley Marketing Group, I mentioned I had been placed by a staffing agency one summer. Of course, the next question to follow was, “Who was the staffing agency?” To my dismay I couldn’t remember the agency name, only the company I had been placed at for the summer. This,… Continue reading
The ability to write tight copy separates good copywriters from effective copywriters. Clean, easy-to-follow copy is powerful because it gives the reader the specific information they need and want. When you’re fighting for attention in the digital space, every second counts and unnecessary words will sap all the power from your copy. Start tightening your… Continue reading
So, you’ve decided you want to share more content on your social media platforms, but where the heck do you start? It can seem overwhelming at first when you decide to make an effort on social media, especially when it comes to what you should be sharing. But taking a couple hours out of your… Continue reading
One thing every blog writer can agree on is that coming up with a catchy title is half the work. Sometimes you can get stuck in a rut where every title you think of seems stale and boring. Luckily, you are not alone in this problem, and we can help! Certain types of titles… Continue reading
Content is king. You’ve heard that before. But once you’ve put the effort into creating content what can you do with it? This week the team at Haley Marketing Group is leading my example. Here’s how we get the most out of our content by sharing it across platforms. Instagram. Any visual content you create… Continue reading
In the first installment of this series, I outlined the 90-day blogging challenge our team took on over the summer. In the second installment, I provided you with our results. Now it’s time to review how our content marketing experiment can benefit your organization! What Do the Results from Our Blogging Challenge Mean for YOUR… Continue reading
The question seems easy enough to answer, but when you think about it, there’s a lot to understand. Sure, having a blog is a quick and easy way to throw information up on your site, publish stories of interest about your company’s goings-on – but what is a blog actually good for? Consider these benefits… Continue reading
