Is Your Website Content Doing Its Job?

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Content Is Data.*

Likes and feels are nice but they should be guided by analytics. Your content marketing strategy should engage audiences in many different ways. To effectively do this, you need to know how your content is working. to know, follow these four steps:

1. Monitor.
2. Track.
3. Tweak.
4. Repeat.

Find patterns and let that guide what you share. Be patient, but persistent.

CTAs deliver ROI. The right calls to action will help determine if your content is driving revenue. Sharing content without CTAs may look meaningful but serves no functional purpose for driving results and revenue. Always ask yourself – what should your audience do next?

*Notated for emphasis… (read that again… Content is Data!)

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